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Marketplace All-in-One

Energy bill burdens grow

29 Jan 2026

Transcription

Chapter 1: Why are electricity prices increasing significantly?

1.55 - 28.326 Kimberly Adams

Your electric bill is going up, but how much are AI data centers really to blame? Plus, could lowballing yourself help you get a job? From American Public Media, this is Marketplace. In Washington, I'm Kimberly Adams in for Kyra's doll. It's Thursday, January the 29th. Good to have you along.

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28.826 - 50.625 Kimberly Adams

If you've noticed that your electric bill has been creeping up these past few years, you're in very good company. According to the nonprofit Power Lines, electric and gas utilities asked for permission to increase rates by $31 billion last year. That's double what they asked for the year before. And in most cases, those rate increases were approved.

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Chapter 2: How much impact do AI data centers have on energy costs?

50.605 - 54.25 Kimberly Adams

Marketplace's Sabree Beneshore takes a look at why this is happening.

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54.951 - 62.783 Sabree Beneshour

Osiris Bali lives in Little Rock, Arkansas, and his electric and gas bills are about to explode again.

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62.843 - 70.093 Osiris Bali

We're all experiencing this winter storm, and you have no choice but to run the heat all day long, especially if you have children.

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70.634 - 73.939 Sabree Beneshour

Completely aside from the storm, his bills have already been rising.

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74.259 - 79.788 Osiris Bali

But this went up, you know. A few hundred dollars over the last few years for gas and electricity here.

79.808 - 84.857 Sabree Beneshour

He is annoyed that the Public Service Commission keeps approving the utility's rate increases.

85.318 - 87.362 Osiris Bali

A lot of corporate welfare, I'll say.

87.382 - 98.263 Sabree Beneshour

Every utility market is different, but overall, electricity and natural gas are among the biggest drivers of inflation, according to nonprofit power lines. Charles Hua is executive director.

Chapter 3: What factors contribute to rising utility bills beyond data centers?

98.243 - 117.145 Sabree Beneshour

Utility bills have gone up about 40% over the last five years. It's not just because of data centers, which are geographically concentrated. In fact, in a lot of places, it's not even mostly because of data centers. Our grid is getting old. We're not using it efficiently. So it costs a lot of money just to replace and repair and modernize our grid infrastructure.

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117.185 - 140.638 Sabree Beneshour

For years, there was underinvestment in the power grid as a way to keep prices down, according to Thomas Rollins-Reese, head of power market analysis at Bloomberg. Underinvestment in the grid hasn't been a problem because U.S. power demand has been stagnant. U.S. power demand is definitely not stagnant anymore. And the long-delayed upgrade bill is catching up with all of us, he says.

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141.099 - 143.723 Sabree Beneshour

Dan Pickering is co-founder of Pickering Energy Partners.

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144.204 - 153.204 Dan Pickering

Demand growth a decade ago was running at about half a percent per year. In the last three or four years, it's ticked up to around 1.5% per year.

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153.645 - 178.335 Sabree Beneshour

Just from population growth, reshoring of industrial activity, and just more things that are electric, like cars. Add on top of that data centers, and demand growth is expected to increase from 1.5% to 2.5% each year. But there's another thing driving electricity and gas costs up. The market price of natural gas, which powers a lot of power plants. Thomas Rowlands-Reese again.

Chapter 4: How does aging infrastructure affect energy prices?

178.315 - 182.38 Kimberly Adams

There's a bit of an upward trend in natural gas prices right now.

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182.82 - 193.814 Sabree Beneshour

One reason is because new shipping terminals are allowing us to export more of it, leaving less gas here at home and pushing up prices. In New York, I'm Sabree Beneshour for Marketplace.

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194.695 - 240.976 Kimberly Adams

Wall Street today, not a great day for some tech stocks, just to put it mildly. We'll have the details when we do the numbers. AI's influence is showing up in lots of different parts of the economy. We got one example this morning when Caterpillar reported profits that beat Wall Street's expectations.

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241.417 - 258.137 Kimberly Adams

Shares of the company that makes all that yellow, heavy construction equipment, formerly of Peoria, Illinois, now of Irving, Texas, those shares are up more than 50 percent over the last year, thanks in large part to artificial intelligence. Marketplace's Daniel Ackerman explains.

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258.117 - 267.469 Kristen Owen

Yes, Caterpillar builds excavators and dump trucks, says Kristen Owen, an analyst with Oppenheimer, but there's one component it makes for them that's driving the boom.

267.618 - 272.826 Unknown

When you think about what helps those big machines that we know Caterpillar for, it's large engines.

273.246 - 283.06 Kristen Owen

And lately, the firm is connecting more and more of its engines to electrical generators. Because there's one industry demanding a lot of them these days. AI data centers.

283.601 - 289.109 Connor Andrus

We have on order over 600 natural gas reciprocating engines from Caterpillar.

289.53 - 293.035 Kristen Owen

Connor Andrus is with Jewel Power, which develops data centers.

Chapter 5: What role does natural gas pricing play in electricity costs?

310.21 - 319.121 Kristen Owen

It's abundant. You can scale it very quickly. And quickly is the operative term here, says David Victor, a professor of public policy at UC San Diego.

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319.501 - 323.106 David Victor

So the folks who are developing these AI data centers are in the middle of an arms race.

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323.686 - 326.75 Kristen Owen

And power supply is often the bottleneck.

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326.77 - 334.159 David Victor

You're raising massive amounts of capital and trying to deploy that as quickly as possible. Time to market for your power projects really matters.

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334.139 - 350.562 Kristen Owen

Connecting to the grid can take years of permitting and reviews, so many data centers are opting to power themselves with solar or wind, or even by reopening nuclear plants. Connor Andrus says he considered solar and geothermal for his data center in Utah, but...

350.542 - 354.748 Connor Andrus

The fact of the matter is those are hard to scale, certainly at speed.

355.289 - 363.08 Kristen Owen

And some of Caterpillar's competitors are sold out pretty much through the end of this decade, says Rob Wertheimer, an analyst with Melius Research.

363.661 - 368.909 Kimberly Adams

So if you want power before that and you're not already on the list, your options have to change.

369.47 - 378.523 Kristen Owen

Caterpillar says right now, power generation is its fastest growing segment. I'm Daniel Ackerman for Marketplace.

Chapter 6: How is Caterpillar benefiting from AI infrastructure investments?

555.921 - 583.781 Kimberly Adams

So what these plaintiffs are asking for are monetary damages. And in a whole second set of cases that'll begin this summer, school districts and state attorneys generals are also suing. And they're looking for really big changes within these platforms. They want Instagram to stop recommending content to young people that could be toxic. They want the autoplay feature of videos on YouTube to stop.

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583.861 - 608.901 Kimberly Adams

They want beauty filters to be banned. So they want structural changes that they will do through what's known as injunctive relief if they win You highlight in your reporting that some people are calling this social media's big tobacco moment. Do you think that comparison is apt? And how might it change the way that we even talk about social media and social media addiction in this country?

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610.045 - 637.217 Kimberly Adams

So I think it's very fair in terms of the legal strategy here in that what happened with the big tobacco trials was that over several years, attorneys generals and individuals sued the biggest tobacco companies for creating addictive products that were marketed to young people and for hiding the information that they knew internally about how harmful their products are.

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637.197 - 653.89 Kimberly Adams

The exact same thing is happening in these trials. What the plaintiffs in these trials are saying is that these companies have studied and have acknowledged and have known about the potential harms of their products for quite some time and that the CEO's

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653.87 - 667.181 Kimberly Adams

either ignored the advice and or the companies decided that it was too risky to the business model to change any of these technologies because they were so concerned about engagement going down and traffic going down.

667.742 - 683.455 Kimberly Adams

And so that's very similar to what was claimed in the tobacco trials and that they were personal injury claims and there was a failure to warn legal argument that the companies knew what was happening and they didn't tell the public.

683.435 - 699.735 Kimberly Adams

It also kind of shifted the conversation about smoking in America from sort of you're not able to stop because you have no willpower to you're not able to stop because these products were designed to make you not stop. I think that's such an important point.

699.996 - 720.799 Kimberly Adams

A whole generation of young people have struggled with regulating their own use of social media, but the fault and the finger pointing being toward the young person is And I think what this will do is turn the tables so that people will interrogate more the actions of the companies.

721.56 - 748.626 Kimberly Adams

And that'll be a relief in some ways and a change, at least, in the way that society thinks about how maybe children in some ways have been the guinea pigs and maybe even the victims of businesses that have not put them first. At least that's what's being alleged in these cases. Cecilia Kang covers technology and regulatory policy for The New York Times. Thank you so much. Thank you.

Chapter 7: What challenges do job seekers face in a tough market?

886.092 - 894.78 Kimberly Adams

Thank you. Before we get to your story, we should start with some definitions. When you talk about low-balling salary, what do you mean?

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894.76 - 913.072 Megan Robinson

Low-balling is when job applicants offer an employer to work for less than the listed salary. Candidates do it to appear cheaper and therefore hopefully more desirable to employers. It's something I've done myself and have seen amongst other younger female job seekers. But in my own case and in the other women I interviewed, it didn't help any of us get a job.

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913.633 - 917.218 Megan Robinson

I think it's more of a symptom of how difficult the job market is for young people right now.

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917.999 - 929.256 Kimberly Adams

I imagine that's going to be shocking to some of the folks listening that you would willingly offer to take less than the posted salary for a job. Can you walk us through what led you to do that?

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929.857 - 949.85 Megan Robinson

Yeah, absolutely. So After graduating from my master's degree last year, I applied to over a thousand jobs and only had three interviews. One of these interviews was for a writer-editor role at a small health publication. But after my first interview, I was rejected. It made me really panicky because I'd been unemployed for so long and I didn't know when I might get another interview.

950.191 - 968.235 Megan Robinson

So I was quite desperate and I followed up saying I'd be willing to accept less than the posted salary if they'd keep me in consideration. Surprisingly, it worked, and the hiring manager said he'd bring me back into the running. But in the end, I still wasn't hired. I was told that I wasn't meeting output expectations, and they didn't have the budget or the capacity to train me.

969.176 - 980.59 Megan Robinson

It made me wonder whether anyone had done the same, so I put a call out to my network to ask, and everyone who replied was a woman in their 20s. They told me that they'd also offered to work for less, but in none of their cases had it led to a job offer.

980.958 - 997.937 Kimberly Adams

You write that when you did put that sort of call out to your network and share your experience, some people actually chastised you for lowballing your salary, especially given the fact that women have historically made less than men in terms of salary. What was your response to that?

999.115 - 1020.036 Megan Robinson

Yeah, I mean, I understand it because on the one hand, it could bring down salary benchmarks for everyone. So I can see why some people were criticizing me. I also can understand that people were criticizing me because they said it's just a really bad salary negotiation technique. And that is also true. I don't think employers view it very highly.

Chapter 8: What is direct primary care and how does it change healthcare access?

1209.934 - 1231.46 Kimberly Adams

According to a report from ECG management consultants, it takes on average a month to get an appointment. But there's one model called direct primary care. where companies are trying to reduce those times by not taking insurance. Instead, they charge patients a monthly fee for unlimited appointments, calls, and in-office care.

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1232.061 - 1253.391 Kimberly Adams

And starting this year, people can now use pre-tax dollars to pay for these memberships. Alex Olgin has the story. Dr. Jeff Davenport was an early adopter of direct primary care. He runs a membership-based practice, One Focus Medical, north of Oklahoma City. I have been in this direct primary care practice since April of 2014.

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1253.658 - 1275.848 Kimberly Adams

He likes the pace of work, six patients a day instead of 25, and the flexibility. Patients can text him for help with a sprained ankle or come in the same day for a sinus infection. Davenport only takes cash, no insurance. Concierge doctors often do both, charge the retainer and bill insurance. He charges a flat monthly fee of between $70 and $100, depending on the patient's age.

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1275.868 - 1287.485 Kimberly Adams

Davenport has been advocating for the government to get rid of an old rule— that blocked consumers from using pre-tax dollars for his monthly fees, which they considered insurance. And last year, Congress finally changed it.

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1287.925 - 1298.481 Sabree Beneshour

We've been fighting this fight for 15 years. This is medical care. It was really dumb that it was not fixed a decade ago, but the wheels of government move slowly.

1298.731 - 1320.275 Kimberly Adams

Consumers can now use health savings accounts, or HSAs, for these direct primary care fees. And that's opening up a big new market. 40 million people had HSAs last year, and that could grow by another 4 million. Rebecca Springer says employers are hungry for solutions to the massive problem of runaway health care costs. She's with Bailey & Company, a health care-focused investment bank.

1320.735 - 1326.021 Rebecca Springer

There's probably no hotter investment category in the private equity ecosystem right now than employer health care.

1326.423 - 1340.727 Kimberly Adams

as in employer-sponsored health insurance. And now, direct primary care is appealing to investors, too, because the subscription-based model is predictable and cutting out the insurer can save money. Plus, the regulatory change means millions of new potential patients.

1341.248 - 1349.882 Kimberly Adams

Right now, most of the market is still made up of small, independent practices with fewer than five clinicians, making it an attractive play for investors, says Springer.

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