Kimberly Becker

That would be the, the,

You know, it's funny you say that because earlier when Tim was talking about his friend's brand,

and the benefits that come from that sort of exclusivity.

I was thinking it's the, the menswear angle on things is so different than the way we sell women's wear.

But one of the aspects that I'm trying to embrace is to think more about menswear and how it's pitched because you guys are a much harder sell.

You don't buy as much.

And so you actually require a little bit more carrying through.

And, and so in the idea of the club idea, which I love calling it that it never occurred to me to do that, to, to,

but to send swatches of fabric for a new piece because the fabric is such a big part.

The quality is such a big part of my brand to send a swatch of fabric and say that you're getting exclusive, like first touch, like first opportunity to see this beautiful gabardine that we're going to be making the next blazer in.

It's coming out in a few weeks.

Keep your eye open when it drops.

You know, you would be one of the first people to get your hands on it.

It would also give people something to talk about, about the brand that's unique, which right now is everything.

It's word of mouth is everything in this brand.

Like we have to get people to the website or it's never going to happen.

Yeah.

I love it.

Thank you so much.

It was really lovely talking to both of you.