Menu
Sign In Search Podcasts Libraries Charts People & Topics Add Podcast API Blog Pricing

Kirk Hamilton

๐Ÿ‘ค Speaker
1872 total appearances

Appearances Over Time

Podcast Appearances

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And so in that sense, I'm like, it's almost like a system of reminders rather than advertising.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I'm just like reminding people like, oh, this thing that I know you'll like is here.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So I'm just reminding you to go check it out or buy it.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Or, you know, we talk about our bonus episodes every week for a reason, too.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

It's like we're literally just reminding people like, hey, if you wanted this, just letting you know it's still there.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Oh, yeah, but partly because it's like...

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I mean, it was made by Patrick Miller, who's like really known and fighting game circles.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And like when he started working for Riot, I followed that and was like, oh, wow, Riot's making a fighting game with this guy.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And also, yeah, his partner, Irene Ko.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Oh, OK.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Yeah, she is now making... We covered it on Mothership.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

She's making a fighting game comic book now.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Yeah, and part of the comic and the spirit of it is about the fighting game events that they created together after the failure of this game.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Because, like, Riot, I think... I mean, I'm sure Patrick could talk about this in more detail because I'm doing all of this secondhand.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

But I think...

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I get the sense he did feel let down by them and like how they approached the project.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And in that case, it's like, well, if you're going to do a different genre, I mean, we're kind of talking about something different here where we're like talking about Riot Games, which is a studio that's really famous for League of Legends.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And they've occasionally tried to branch out and do other games and it hasn't always worked.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And this is one of the examples of that.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And like, did they know how to market a fighting game?