Kirk Hamilton

could they get it out of the network of people like me who are like okay great like i know who this person is that's developing it i'm familiar with this genre and i'm interested in it but did it ever break containment out to other people i don't think it did and that i think is something for any company of any size to consider is like if you are moving genres and you don't know how to market in this new genre then you really should be considering

what you're going to do differently.

You can't just assume like, oh, this is going to sell itself because it's good.

I mean, it's funny to say even Riot Games could make a mistake like that, but it does seem like that's what happened here because I did hear this game was good.

I don't, but I do know that I knew when it was coming out, but I feel like I saw no one talking about it, you know, but I'm like, well, I follow a bunch of fighting game people, but I don't blame you two for not knowing.

Because again, I think it didn't escape containment at all.

But you might have if you knew that it was specifically designed to cater to newcomers.

This is the other issue with fighting games and like certain niche genres is that marketing them outside of their niche is maybe always hard.

So then you're like, okay, well, how can I make sure that everyone in that niche is

really knows about it and did they even do that that i'm not sure about because like i'm a journalist so i'm going to follow game developers i am not the norm what about the regular players out there have they have our listeners ever heard of this game i have a bad feeling the answer is going to be no so why is that especially the ones who actually like fighting games why did they not hear about it they should have like that is that is an example of them missing the mark i would say

I feel like all the Ace attorneys probably qualify for this, right?

They're pretty much one-button games.

Ace's attorney, that's right.

Yeah.

Sure.

This is from Luke.

Who writes, good afternoon.

I discovered TripleClick a few months ago after hearing Jason as a guest on another gaming podcast.

Maybe we all should.

So I've been listening to the backlog of your 2025 episodes, and I noticed a pattern I'd like to hear your thoughts about.