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Kirk Hamilton

๐Ÿ‘ค Speaker
1872 total appearances

Appearances Over Time

Podcast Appearances

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

multiple prominent games in 2025 hades 2 ghost of yotei and silk song were the second installment in a successful franchise and featured a female protagonist in the case of hades and ghost of tsushima the protagonist of the original installment was male and while i haven't played hollow knight my understanding is that the protagonist is possibly genderless or at the very least not explicitly female that's right

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Similarly, the upcoming Witcher 4 falls into this category, with Geralt in the original trilogy and Ciri in this later installment.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Do you think this is a conscious strategy by game developers?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Is the logic here that it's too risky to launch a franchise with a female protagonist, but once your player base has bought in, they'll accept a female protagonist in the second installment?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Is there an idea that players who liked the first game will buy the second one regardless, but by adding a female protagonist to the second game, they might draw new female players or femme-presenting gamers of any gender who didn't play the first?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Or is this just a low-effort cosmetic way to distinguish the sequel protagonist from the original protagonist?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Or do you think this trend is just a coincidence?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Definitely not a coincidence.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

He is because there was actually a Kickstarter stretch goal that they took a very long time to implement where they were like, we're going to make a female character, which I know because I waited a really long time for that.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Yeah, I think that's definitely a thing.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I also think totally non-cynically that times did change and that game developers who maybe would have wanted to make a game with a female character previously just didn't, either they didn't have the resources or confidence or whatever the situation was.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

backing by their publisher to do it and felt like the safer option was to have a male character have seen many games succeed with a female protagonist and are like, I actually wanted to do this the first time around and now I can.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And like, I guess that's sort of cynical, but I don't necessarily think it is.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I think it's normal for times to change.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And in this case, it's a good thing.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So I'm excited about it.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And I think it's a nice trend that this is the case.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And that now, I mean, when I was first covering games,

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

it was like almost never that there were playable female characters in games.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

It would be so notable that that would be a huge talking point about the entire marketing of the game, like the amount of time people spent talking about that Tomb Raider reboot trailer, like just the trailer and how was Laura presented in it and was it fair to her and on and on and on.