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Kirk Hamilton

๐Ÿ‘ค Speaker
1440 total appearances

Appearances Over Time

Podcast Appearances

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And like, I guess that's sort of cynical, but I don't necessarily think it is.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I think it's normal for times to change.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And in this case, it's a good thing.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So I'm excited about it.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And I think it's a nice trend that this is the case.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And that now, I mean, when I was first covering games,

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

it was like almost never that there were playable female characters in games.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

It would be so notable that that would be a huge talking point about the entire marketing of the game, like the amount of time people spent talking about that Tomb Raider reboot trailer, like just the trailer and how was Laura presented in it and was it fair to her and on and on and on.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

That was like just all of games journalism was that for like weeks of our lives like that because it was like, OK, we really need to consider this very strongly.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Whereas now it's like, it's just not, it's very different.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

The conversations are really different and way more nuanced and cool and interesting.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And that's such a relief to me that we can talk about games in a different way that is more specific to who these characters are and what they represent in the story.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

That's a good point.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And Control is doing it too.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Control 2 has Jesse's brother in it.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So it's actually trendy now to have a male protagonist.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

That was so underrepresented.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Very true.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And after, much as I love Jesse, I can understand how they'd be like, we want to make a character who plays totally different.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

He's going to be really melee forward and look different and have a different personality.