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Kirk Hamilton

๐Ÿ‘ค Speaker
1440 total appearances

Appearances Over Time

Podcast Appearances

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Ace's attorney, that's right.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Yeah.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Sure.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

This is from Luke.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Who writes, good afternoon.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I discovered TripleClick a few months ago after hearing Jason as a guest on another gaming podcast.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Maybe we all should.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So I've been listening to the backlog of your 2025 episodes, and I noticed a pattern I'd like to hear your thoughts about.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

multiple prominent games in 2025 hades 2 ghost of yotei and silk song were the second installment in a successful franchise and featured a female protagonist in the case of hades and ghost of tsushima the protagonist of the original installment was male and while i haven't played hollow knight my understanding is that the protagonist is possibly genderless or at the very least not explicitly female that's right

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Similarly, the upcoming Witcher 4 falls into this category, with Geralt in the original trilogy and Ciri in this later installment.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Do you think this is a conscious strategy by game developers?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Is the logic here that it's too risky to launch a franchise with a female protagonist, but once your player base has bought in, they'll accept a female protagonist in the second installment?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Is there an idea that players who liked the first game will buy the second one regardless, but by adding a female protagonist to the second game, they might draw new female players or femme-presenting gamers of any gender who didn't play the first?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Or is this just a low-effort cosmetic way to distinguish the sequel protagonist from the original protagonist?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Or do you think this trend is just a coincidence?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Definitely not a coincidence.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

He is because there was actually a Kickstarter stretch goal that they took a very long time to implement where they were like, we're going to make a female character, which I know because I waited a really long time for that.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Yeah, I think that's definitely a thing.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I also think totally non-cynically that times did change and that game developers who maybe would have wanted to make a game with a female character previously just didn't, either they didn't have the resources or confidence or whatever the situation was.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

backing by their publisher to do it and felt like the safer option was to have a male character have seen many games succeed with a female protagonist and are like, I actually wanted to do this the first time around and now I can.