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Kirk Hamilton

๐Ÿ‘ค Speaker
1440 total appearances

Appearances Over Time

Podcast Appearances

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Yeah, and part of the comic and the spirit of it is about the fighting game events that they created together after the failure of this game.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Because, like, Riot, I think... I mean, I'm sure Patrick could talk about this in more detail because I'm doing all of this secondhand.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

But I think...

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I get the sense he did feel let down by them and like how they approached the project.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And in that case, it's like, well, if you're going to do a different genre, I mean, we're kind of talking about something different here where we're like talking about Riot Games, which is a studio that's really famous for League of Legends.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And they've occasionally tried to branch out and do other games and it hasn't always worked.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And this is one of the examples of that.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

And like, did they know how to market a fighting game?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

could they get it out of the network of people like me who are like okay great like i know who this person is that's developing it i'm familiar with this genre and i'm interested in it but did it ever break containment out to other people i don't think it did and that i think is something for any company of any size to consider is like if you are moving genres and you don't know how to market in this new genre then you really should be considering

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

what you're going to do differently.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

You can't just assume like, oh, this is going to sell itself because it's good.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I mean, it's funny to say even Riot Games could make a mistake like that, but it does seem like that's what happened here because I did hear this game was good.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I don't, but I do know that I knew when it was coming out, but I feel like I saw no one talking about it, you know, but I'm like, well, I follow a bunch of fighting game people, but I don't blame you two for not knowing.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

Because again, I think it didn't escape containment at all.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

But you might have if you knew that it was specifically designed to cater to newcomers.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

This is the other issue with fighting games and like certain niche genres is that marketing them outside of their niche is maybe always hard.

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

So then you're like, okay, well, how can I make sure that everyone in that niche is

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

really knows about it and did they even do that that i'm not sure about because like i'm a journalist so i'm going to follow game developers i am not the norm what about the regular players out there have they have our listeners ever heard of this game i have a bad feeling the answer is going to be no so why is that especially the ones who actually like fighting games why did they not hear about it they should have like that is that is an example of them missing the mark i would say

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

I feel like all the Ace attorneys probably qualify for this, right?

Triple Click
Does Video-Game Marketing Really Work? [Mailbag]

They're pretty much one-button games.