Kirk Hamilton

I don't know what their reasoning was for that.

But for a smaller team where we have more of a sense of familiarity with how they might operate, because obviously we try to market TripleClick, Jason tries to market his book, etc.,

we know it's almost like an entire job to market something.

Or like when I was launching Mothership blog and I did, like, I called it the podcast circuit.

I was like, how many times can I tell people about this?

Not because like you say, Jason, I was trying to be manipulative, but because I actually was like, I just want the right people to find it.

And I know if they find it or if they find play nice or press reset or whatever, I know that they will like it.

They just have to find it.

And so in that sense, I'm like, it's almost like a system of reminders rather than advertising.

I'm just like reminding people like, oh, this thing that I know you'll like is here.

So I'm just reminding you to go check it out or buy it.

Or, you know, we talk about our bonus episodes every week for a reason, too.

It's like we're literally just reminding people like, hey, if you wanted this, just letting you know it's still there.

Oh, yeah, but partly because it's like...

I mean, it was made by Patrick Miller, who's like really known and fighting game circles.

And like when he started working for Riot, I followed that and was like, oh, wow, Riot's making a fighting game with this guy.

And also, yeah, his partner, Irene Ko.

Oh, OK.

Yeah, she is now making... We covered it on Mothership.

She's making a fighting game comic book now.