Konstantin Kisin

It actually helped to write the book because I realized how many things in my life were these sort of substitutes that had been sold to me for something that has broken down, whether it's community or family.

And even just adults giving advice.

I feel like for my generation, a lot of our parents thought it's not their place to give advice.

So it's just imposing their worldview if they do that.

And, you know, they thought, you know, that's the nice way to be, is to be neutral and not tell young people right and wrong.

Then you have young people desperately searching through relationship TikTok and it's got hundreds of millions of views because they want some guidance and direction and to know what right and wrong is.

So I think a lot of these trends that are popular, it's helpful to think what are young people actually looking for and maybe what has been lost in the first place.

Yeah.

And also, you can be nice and neutral, but the world is not neutral.

So if you step back, my argument is companies will step in.

So if you don't teach your daughter what she's worth,

Instagram will.

If you don't teach her about relationships, then Pornhub will.

And so I think a lot of parents did it with good intentions, but they didn't realize that, you know, the world will impose its own values, you know, progressive values that always change, sexual values that become more permissive.

There will always be arbiters of right and wrong.

And for a lot of young people, unfortunately, it's companies and influencers.

Yeah, I think we undermined any form of authority.

So I think a lot of parents don't give guidance, but then I actually think not only companies have filled the gap, but they directly advertise, we will give you guidance.

And so I talk about therapy companies in the book, like BetterHelp Talkspace, who have gone now to advertising themselves like parents.

So not only do they say stuff like, we're so proud of you, we love you, like on their Instagram and their adverts,