Konstantin Kisin

You need to invent some sort of plot twist to keep people watching.

So maybe your child is trans, which happens.

I talk in the book about one of the biggest family vlogging channels in the UK, where the son transitioned to a girl at age five.

And the channel is full of compliation videos of this poor child in dresses and wigs and like...

adult makeup with captions like this is not a phase this is his true self it has like 42 million views bring back hanging but it's like then they have to do this because that's what's going to make the most money so they have to vlog his visit to the gender clinic they have to vlog his new name they have to vlog all of this

And then you have it with, let's say you're a couple influencer and your income is dependent on your relationship, you know, sharing the proposal and the compliments and you're getting married and everything.

You need drama because, again, your life has become an episode on TV.

And so you have people then, you know, vlogging about the breakup, giving the worst details of it because it will get clicks.

I talk about a couple in the book who started a podcast about their relationship, but they need thumbnails to get clicks.

So the thumbnails are like, why our sex life has died, or like, you know, the most explosive argument ever caught live on video, and the caption's like, I hope you die alone.

But it's the incentive, because otherwise it would be very boring.

Yeah, you need storylines.

And unfortunately, this is happening worst of all with influencers, but young people are mimicking their behavior and they also want clicks and likes.

And they also think that they have to market their own relationships and that puts pressure on relationships.

Everything is ranked and reviewed.

Your relationship's ranked and reviewed.

Your proposal is your children are...

And that's what I try and say in the book is it's very difficult to be complete, to live a life where you're not commodifying anything.

So obviously I've written a book, I'm selling a book and I commodify my writing.

So I'm okay for my writing to be ranked and reviewed.