Krista Williams
speaker
352 appearances
2 recordings
2 series
first heard Jun 2025
last heard 26 Feb
Krista Williams’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.
Appearances
We're also gonna talk about relationships, work marriages, and so much more. We get really deep in this conversation. I think you guys are gonna love it. Without further delay, here's my conversation with Krista and Lindsay. Welcome to Young and Profiting Podcast, Krista and Lindsay. Thank you. We're so excited to have you guys. So excited.
We have had really, really hard conversations about finances, about our vision for the future. Yeah.
about what's working and what's not working yeah and so there have been many times where like the lines are blurred i'm like i kind of want to be more of your friend right now yeah we're in a business conversation yeah and vice versa so it's been something we always have to actively participate in and actively work on yeah if you think about our marriage almost 30 is our baby
So as I was researching for this interview, I found out that you guys say that you're in a marriage. And you guys recently joined the App Media Network. You know that I also have a business partner, Jason. I always feel like we're married even though we're not romantically married. But talk to me about why you guys call yourself a marriage and what does that really entail?
Yeah. If you think about our marriage, almost 30 is our baby. So with parents, sometimes we prioritize almost 30, our baby, over our relationship. And so we're more in that role of the parents of our baby than we are as friends. And so it's sometimes felt like we've lost sight of friendship because we're so focused on the business and the growth of the business.
And we also have to focus on aligning our dreams and visions for the future. In a marriage, you have to continue to come back to like, where are we going? How are you feeling? Where are we going? And we have to do that all the time. So whenever people want to start businesses with their best friends, I'm always...
hesitant to tell them to do so because most of the time it fails when people do that. And we've been really lucky. We put in the work during the process and it's been the most beautiful relationship of my life, but it's not easy.
Wow. I love that you guys are sharing this with us because it's so interesting. Why do you feel like most of these business marriages with your best friends don't work? What makes you guys work?
So I think for most of us, the ideas that we were told about marriage were from Disney movies, were from media, were these ideas of marriage and relationships that are not actually real or supportive of healthy dynamics and relationships.
You know, we could essentially be in an unhealthy marriage forever, she and I, but what we want for our lives is to be happy, to be fulfilled, to do something great.
So now we came into our relationship, our marriage, with the idea of marriage being something where you sacrifice, you're not in alignment, you don't speak your truth, you don't ask for what you want, you don't create something amazing. And so a lot of people go in with that thought, like this will just work without work.
Yeah, we coined this phrase called clearing conversations. So this practice where there's usually something funky in the air, we're kind of feeling like something is off. And we will schedule a walk and a walk because I think sitting down across from each other staring into each other's eyes can be very intense.
I went into my previous marriage, I was married, and I kind of had that idea, if we just love each other, this will be fine, right? But then you get into the marriage and you're like, oh, this is a lot of work, a lot of checking in with myself, checking in with you, realigning our values.
and kind of activate the body in a way that doesn't really support honesty and flow in a conversation. So oftentimes we'll go on a walk, we're moving our bodies, we're next to each other, and we're able to look at each other, but also like give each other a break.
And so if you go into a business partnership without checking in on the relationship, checking in on the values, checking in on the direction of where you're going, it's not going to work. Something's going to happen. You're going to build up resentment and you're probably going to end up breaking up.
And our intention in these clearing conversations is to bring truth and respect, to be a great listener and really have it be an experience of us against the problem rather than Chris does the issue. We got to get to the bottom of it. And that's really helped us because we all have egos. It's a thing.
I think the most important thing that people need to look for in relationship for entrepreneurs is being able to communicate. Just like a marriage, the number one thing in relationship is communication. You need to be talking about how you're feeling, what's coming up for you, what you want, where you want to go, what works for you, what doesn't work for you.
And we've really focused on our communication and communicating respectfully and with love and and with intention, and that's been the biggest thing that's really kept us together.
And so when you approach a problem, it's easy to be like, you know, you did this to me and you made me feel this way. But in these clearing conversations, we are very intentional to use I statements. The story I'm telling myself is that you don't care about this part of the business and I have to take it all on by myself.
That's so interesting. Talk to me about the communicating with love and respect. So if you guys are having a disagreement, how do you guys approach it?
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