Krista Williams
speaker
352 appearances
2 recordings
2 series
first heard Jun 2025
last heard 26 Feb
Krista Williams’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.
Appearances
And in sharing these I statements, I'm able to see under the hood of like, what's been turning in Krista's mind. And then I'm able to say, oh, wow, if I believe that I would be feeling that way too. And it just gives us an opportunity to not only share our experience, but then to listen.
You know, I think both of us are really great listeners and we listen with our heart rather than our minds thinking of what to say next. So the clearing conversation I think is essential for any friendship, any business partnership, any marriage as a standard in a relationship.
Yeah.
So I got a chance to get to know you guys because we were doing negotiations for Yap Media. You just joined my network, which is just so exciting. We're so excited. And it seems like you guys wear totally different hats. Like I remember at one point, Lindsay was like, I'm going to handle the contract stuff. And you have your own stuff that you're handling.
So talk to us about how you divide the labor and how you think of that with your company.
Yeah, I think getting clarity on that is really important for any business in general and for really any business partners, especially. For us, the way that we delegated roles happened naturally, but happened very early on. So my experience was in the corporate. I worked in finance management consulting, and I actually was doing some brand deals on the side as a blogger.
And Lindsay was an actress. She worked at SoulCycle. She was an amazing performer. She knew a lot about production. She knew a lot about performance. She brought a lot to the table from... the aspects of the business of creativity that I didn't really have access to. So early on, I was like, I'm going to take on more of the business strategic part because that's where I was living before.
So I actually had it backwards. You're more of the business. Got it.
Okay. And then Lindsay brought more of the creativity. So when we started building the business, it was like... both of us working together. And then we saw where we were fitting naturally and we claimed the domains. And over the years, we had to reclaim domains of where we are and where we work because we were trying to overlap for quite a bit. And that doesn't really support us.
Well, I think what's so interesting, you know, when we started Almost 30, we were going through a very specific time in our life and the show has evolved as we have evolved. And I think with that evolution too comes our own very unique gifts and how they want to be expressed in the world.
You know, it doesn't really help for us to both be two cooks in the kitchen. So I'm more strategy. I'm more of the partnerships. I'm more of the overall ideas that we have that move the business forward. And Lindsay is so helpful with the creativity. She's so helpful with the relationship with the team. She's a great communicator with the team.
So Krista has an incredibly successful coaching business, retreat business, and so many of her gifts that could not be truly fully expressed in Almost 30 are now being expressed through those businesses. And I'm exploring this new season of my life of motherhood and what that might look like in a community and brand sense. So thankfully, we've always just been very, very supportive of the other.
So there's just stuff that she's naturally good at that she brings to the business.
Yeah. Do you guys, have you ever heard of Mind Pump, the podcast? Yeah, love them. Okay, so Adam Schafer came on my show. Love them. And it's four guys that talk about fitness, health, And he was telling me that they're invested in all of their businesses together outside of just the podcast. So they all invest in real estate, stocks. One of them wrote a book.
I think where the conversation comes in between us is, okay, we're in a season right now currently in real time of being very full on with the book and almost 30. And candidly, I don't have a lot of energy to pour into New Mom on the Block or anything like that. And so we've had moments where we're like, okay, we're deciding to be full on.
They all get royalties, even though they did nothing for the book. And they're just embedded in business together, no matter what the endeavor is. So how do you guys look at it? I saw you have like a new YouTube channel. If you guys go do your own things, how do you think about it? And do you get jealous or competitive ever?
We're going to kind of pull back on our other things a little bit and just really be focused here. And I think that's important and important to share what's tough about this and what you're struggling with in your own lanes of your own business. Yeah. Because I think we can create stories in our heads about do they want to like go pursue that?
I know, honestly. You know, I've been thinking about this.
bullying and like what's going to happen with almost 30 or, you know, there's just a lot of stories we can create or meaning that we can make out of something that is not really true. So again, it all comes back to that communication. Yeah.
Yeah. And I feel like it would only benefit the business. You know, her succeeding or me succeeding is only benefits our business that we have together. But I think what's been really beautiful about the way that we've evolved is we've always been like sovereign. You know, I think early on, we were just doing everything together. We were so just embedded in one another.
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