Krista Williams
speaker
352 appearances
2 recordings
2 series
first heard Jun 2025
last heard 26 Feb
Krista Williams’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.
Appearances
And we kind of had moments where we're like, okay, we are aware that this could be for a season. This could be for a time period in our life. We don't want to be so naive to think that we're going to want to be in business and financial business together for the rest of our lives. So investing in each other's businesses in that way, we have put money into things together.
We have made investments in businesses together that are longstanding, but it's like, I don't think for me personally, it feels truthful for me to be embedded with one person forever financially or dream wise. I just like to do a lot of things. I like to create a lot of different things. I like to be my own person. I never want to be boxed in anywhere.
So that type of business model wouldn't really feel good for me. But Almost 30 has helped us as a foundation show us what we're good at and show us what our audience wants more of. For motherhood, obviously they're going to see her. She's an amazing mother. She's built an amazing family around that. So they want more from her in that. So she's like, okay, cool.
I'm noticing this thing that Almost 30 is providing for me. What can I do more of in that? For me, it's the coaching and retreats. How can I build more of this? And so it just allows us to be more robust of who we are and evolve in the business and pour more into the business because we're happier.
You know, if you're kind of just looking to the business to feed and satisfy every one of your creative needs or pursuits, that doesn't feel true for me. I think having creativity spark and then going where it needs to go is what I like to do instead.
Yeah. I like that you guys are doing your own things outside of just almost 30 because you have been doing this for, what, nine years now?
Has there ever been a moment where you're like, I just don't think we can do this anymore? Was there ever like a struggling point? Because I know in entrepreneurship around the seven year mark gets really tough. Did you guys have a tough moment?
Yeah, so we crossed paths at around 27. In our late 20s, we were going through it. The story goes that a mutual friend of ours introduced Krista and I because Krista wanted to audition for SoulCycle. SoulCycle was a very popular, trendy workout at the time. I was an instructor. And we got connected. And I remember the day we scheduled a FaceTime. Krista scheduled a FaceTime and said, you know,
You know, what's funny is we've been honest with each other about what life looks like past almost 30. But we've never had a moment where we fought or something happened where we wanted to throw in the towel. Like, yeah, we've always been very conscious about where this process is. And Like the book feels like such a beautiful rounding of the 10 years we've been doing this.
I want to audition for SoulCycle. I would love to just pick your brain, understand the process. And I was happy to do it. I was really loving my time at Soul. And just for anyone to want to do it, I was like, yeah, it's amazing. Let's do this. So when we had our FaceTime, I was like, she's cool. Like this felt natural. This felt like flow, you know, and that didn't happen for me.
It's like all of our life's work. So we've really trusted that. And I think it's normal to feel like quitting, but it's actually just weird. I think that's what happens for me when I'm expressing myself creatively in other aspects of my life. And I'm not holding this relationship to be the only thing that sustains me. It's just like romantic relationships.
If she's supposed to be everything to me, if almost 30 is supposed to be everything to me, I'm not going to be satisfied. I need other things. I need other people. I need other creative outlets. And because we've both done that, we both feel satisfied. And we come back to the relationship excited to be here.
And so we stayed in touch. And through her process of auditioning, she didn't end up getting it, but it connected us. And then eventually she moved to LA where we could see more of each other and really understand on a deeper level what each other was going through. And it was a lot. We were having relationship reckonings. We were at war with our bodies in different ways.
Yeah. So let's talk about how Almost 30 started because I think there's a lot of life lessons that we can learn in that in itself. So tell me about how you guys first met and came up with the idea to start the podcast.
We were running ourselves into the ground. We were... individuating from our family and some of our friend groups that we no longer really felt aligned with. It was this upheaval that felt like everything was crumbling, to be honest with you. And a lot of people go through this in their late 20s. We wrote a book about it. It's no joke.
And what we found in our friendship was this comfort and just this healing and being able to talk about it. And so Krista came to me one day. We were at Bulletproof Coffee, which is a cafe.
That was one of my favorite spots. That unfortunately does not exist anymore. I know. And she was like, you know, I feel like we could start a podcast talking about the things that we've been talking about just on a daily basis. I was like, yeah, I'm so down. I've always been someone that if you bring me a creative project, I'm like, let's do it.
And I never really think about if it's going to be a thing. If it lights me up, I'm down. Yeah. So we started recording on our closet floors, sometimes in Krista's studio apartment in Venice, next to like laundry and whatever. And there was no, was there a light in there? There was no oxygen. I know that.
No video, which was the dream.
Yep.
Showing 61–80 of 352 · page 4 of 18
← Previous
Next →