Kristen Schwab

Yeah, people eat at Taco Bell because it's affordable and has vegetarian-friendly options.

But Bhattacharya says it's built a bit of a cult following.

The chain sells hoodies and sweatpants.

It recently launched a collaboration with Hollister.

John Quinn at The Ohio State University used to work in marketing at Yum!

Brands.

Authentically Taco Bell, if not authentically Mexican, it's always kind of been the kooky cousin to all the chicken and burger chains.

Maybe not the place you go for dinner, but the place you go after the bars close.

That kind of snacking skews younger.

Peter Chun is a partner at Lippincott and worked on a Taco Bell rebrand.

A taco with a shell that's a big nacho cheese chip.

Chun says Taco Bell doesn't take itself too seriously.

It's layered in everything the chain does, down to its beefy five-layered burrito.

I'm Kristen Schwab for Marketplace.

It's been a really crazy time.

Yesterday, we fielded hundreds and hundreds of questions.

I'm not saying a lot of clients who are going to get 100 percent.

It seems like a lot of businesses are going to get some early reprieve in this phase one, but are certainly still going to be waiting for additional refunds.

QVC is sort of the original player in real-time retail, and it's still selling.

Here's one segment from its broadcast today.