Kristen Schwab

got a developer, and we formally launched Not A Wedding Crasher in the middle of March.

So couples that have extra seats at their wedding put those, let's say it's 10 seats that are available on our platform.

We have a whole pool of verified guests interested in attending a wedding and will pay for a unique experience.

Yeah.

Right.

Which is a little, you have a little whiplash.

But it's been overwhelmingly positive, the feedback that we've gotten.

Of the people that have already signed up, a number of them are couples that want to get wedding inspiration.

Or it's a group of ladies that want to have a girls' night out.

I've been mostly a corporate finance person for my career.

I'm doing this on my spare time, like at 3 a.m.

A couple months ago, Taco Bell held its annual Live Moss Live event in L.A., a variety show of sorts streamed on Peacock.

There was a purple carpet.

Rapper Vince Staples hosted basically a menu launch event for the influencer crowd.

Content creator Luke Foods was there and posted about one item.

The packet was made of fried dough.

C.B.

Bhattacharya, a professor at the University of Pittsburgh who's consulted for Taco Bell, says the slogan Live Moss isn't just about indulging in fun food.

It's a lifestyle.

And Taco Bell is trying to become a lifestyle brand.