Kristin Demoranville

speaker

976 appearances 11 recordings 1 series first heard Jun 2024 last heard Mar 2025

Kristin Demoranville’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

No recordings in the last 12 months.Older appearances are listed below; set an alert to hear about the next one.

Appearances

newest first · ▶ plays the moment

Bites and Bytes Podcast · Brand & Butter of Agriculture with Maureen Ballatori · 31 Jul 2024 podcast

which makes it a unique challenge when you're building a brand right because that's that's part of it like consumer response so how how do you how do you deal with consumer response to a brand like negative or positively i suppose that's something i've always wanted to ask like how do you how do you negotiate that how do you adjust the branding based on customers because what if they didn't like your apple

Thanks so much for tuning into this episode of the Bytes & Bytes podcast. Your support means the world to me. I have some really exciting news to share. I've been nominated for the Women in Podcasting Awards in the Technology category. please vote for the show. Your vote would be a huge help in gaining visibility and raising more awareness for cybersecurity and food and agriculture.

Voting is open from August 1st to October 1st, and you can find the link in the show notes. Thank you in advance for all who vote, and I couldn't be more thrilled. Now back to my conversation with Maureen.

Where did that nefarious behavior start? Was it human-driven? Was it an accident of a fat finger? We don't know yet. Was it physical? Was it digital? Was it intentional? Exactly. And I believe the entire operational technology security side of this listening house just went, mm-hmm. They all went... Oh, yeah.

The milk contamination thing is interesting because it's in the media, but it's not really in the media. It's sort of in this like, we're not sure. Nobody wants to report yet until we have more findings. But we're all talking about it and we're all nice about it. And it's funny because in the last six months, and it's funny, not funny.

But I've been saying, like, what if a hacker or a bad actor decided to mess with the pH of milk? I've actually said this on air multiple times. And and here we are and build contamination. I'm not saying I'm a I'm a fortune teller and I didn't have any insider information at that point. I just use it because milk is very prevalent in everybody's life.

You know, we put it in tea, we have it with cereal. We make pancakes with it. Like it's just kind of one of those things that we all know what it is. And if a milk supply was damaged in any way from district and a distribution front, we're in big trouble. Like it's a problem. Think about that from the brand perspective.

dramatically increasing so like people are eating more cheese more cottage cheese more butter stuff like that you know like remember the whole butter thing with like the butter boards was a whole thing that was nasty by the way like the fact that people were creating butter boards i don't know if listeners know what these are it was very popular in tick tock especially during the pandemic when they were smearing butter on a cheese board if you will and then like sprinkling various topics then a topic on it like honey salt whatever

And then they take crackers and eat it off the board. Now, if that was just a party of one, like a girl dinner, like no problem. I should have that.

How is it going to develop? Don't know yet. We don't know. And also, it's not just a U.S. problem. It's a global problem. This has happened in a couple other countries, like Japan is an example with kids in school. And milk is important to that culture as well. They have milk right after they leave an onsen, a spa. I remember being a kid. I drank milk after I would go running.

I was a long distance runner in college and high school. And it was always milk you went after because you wanted that electrolyte sugar hit. You know, that's what you wanted. And those kind of things. So this is going to change people's routines. It could change up a lot of things.

I think it's scary because I remember the milk ads when I was a kid, like the milk mustache, like all the different ads about being strong. Got milk campaign. That was huge when we were kids. Yep. Huge. And that was that was the brand identity. I mean, it still is in some ways. I think they still do the gut milk in some aspects, in some places.

I have a good friend who lives in Wisconsin and, you know, he's going to probably be working. His next job will be in a cheese factory. I was just going to say Wisconsin cheese. They've done a remarkable job branding themselves. They really have. I mean, I think having the football team with the cheese heads probably really helped. But let's be fine. But the Midwest in general is known for cheese.

I mean, I lived in Minnesota for a while. I mean, cheese curds were a thing like I'm not fond of them. They just were like oversized cottage cheese to me. And I wasn't really OK with that. Cheese is an important part of everybody's lives, whether you eat it or not, because there's plenty of vegan cheese that's delicious. And there's some controversy on vegan cheese.

And I understand that because it did almost win like a major award this past year and then happened and it got bumped out. It was a blue cheese, actually, which is even kind of more strange. But vegan cheese actually can be quite good. Like, it just depends, right?

It's very good. Most people can't tell the difference, to be honest. Sometimes the flavorings are so good, you can't tell the difference, especially the texture thing. But not everybody's palettes were fine for texture. So, you know, it's one of those things. But yeah, I never thought about it like that. Wow.

And to think that the branding got ahead of it, that's fascinating because that's a good way to take out a brand too. If you think about it, if you were a nefarious bad actor, because social engineering is ultimately what we deal with in cybersecurity at the core, whether it's through malware and all these other things you have to manipulate in order to get through.

If you manipulate the branding that far, that actually could lead to a cyber attack as well. So if you think about it, it's all sort of part and part in the long run. And I realize everybody's like, that's probably far-fetched, Kristen. No, it's not. No, it's not. Because at this point, nothing surprises me. when it comes to what we deal with on a daily basis. Yeah. Wow.

That's, that's fascinating. So lactose free milk is still considered milk then, right? Cause it's still a product of an animal. It's just, they took the lactose out. Yes.

I just, I'm so fascinated that we have literally taken almost every nut and seed because actually a sunflower is a seed, obviously. Yep. Most nuts are seeds actually. And we've somehow made them into these beverages like that. And that wasn't a thing we thought about 30 years ago. That was not a thing. I mean, you drank milk. That's what you did. Right.

Showing 641–660 of 976 · page 33 of 49