Kristin Demoranville

speaker

976 appearances 11 recordings 1 series first heard Jun 2024 last heard Mar 2025

Kristin Demoranville’s voice in public audio — every appearance, attributed to the second.

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Bites and Bytes Podcast · Brand & Butter of Agriculture with Maureen Ballatori · 31 Jul 2024 podcast

You had a glass of milk with your spaghetti at night and that's what you did. Yeah. or with your, you know, uh, grilled cheese or with your, uh, other various foods. I can't totally. Yeah. That's, that's what I even still think about it when I'm having something like that. I'm like, where's a glass of milk when I need one Oreos, how Oreo branded with milk.

And they're now like people are, they're synonymous together. Like you have a glass of milk with Oreos, which is brilliant because that works out well. I'm not a big dunker, but I can respect it. Uh, So how did you take your living on a dairy farm as a kid and you're doing all these things? How did you stretch it all the way to where you are now with this branding moment?

Because you obviously live the life. So you have this great angle of looking at things. And now you've moved into this branding conversation and dare I say anything to do with like social media and all that other fun world. How did we get there? How did we... Because you even offer your own podcast, Spill Salt, right? Which I think is a brilliant name because... Spilled salts. Awesome.

Like, it's sort of like it's sort of like, you know, tea, like, exactly. Right now, spilled salt. It's great. How do we get here? How do we get through all this? Because the way you know, so many people to we actually have common industry friends, which is crazy, because we have this intersection here, too. So I'm just interested. Yeah.

I think it's so important to note that you realize that you needed to niche because a lot of people think I'm crazy that I niche down in cybersecurity into food and ag. A lot of people are like, oh yeah, that's important. We probably should care about that, right? And I'm like, yeah, you eat, right? Because it's the second thing you do after you're born. You scream and then you eat. So I think...

I think we kind of, as humans, we kind of focus off because we're too busy chasing, you know, the profit tail. And we don't realize that we need to focus on the things that matter. Keeping people fed, water. Yeah. And you can move them to electricity and all the other fun things that we deal with in our modern lives.

But I think that the niching down is going to happen more and more in all kinds of industries because we need to target focus. We need to have that boutique experience, if you will. Yes. In these industries because they need our help. It's not... You can't just have blanketed skills to go into some of these anymore.

You need to actually know what you're talking about and walk the walk and talk the talk. And I wanted you to say all that too, Maureen, and thank you, because I want people to realize that they can do that. They can come out of their own life experiences and they can move forward into what they're passionate about. They don't have to be restricted to, I'm just this and I only do this, robot mode.

It can be more. It can be an impassioned moment. Agency29 is the strategic and creative agency for leading food, beverage, and agricultural brands. Specializing in strategy, identity, and marketing, Agency29 elevates brands to new heights. Discover more at www.agency29.com.

Founder and CEO Maureen Balotori is a highly regarded speaker and workshop facilitator, bringing visionary insights to every engagement. Learn more at her website, maureenbalatori.com. So as we're winding down here, I'm going to swing it back to cybersecurity.

How important is cybersecurity in your opinion from what you've talked to with your clients and fellow community for food and ag brands in protecting their business identity and customer data?

It's too bad that they, first of all, that happened. And I, all my hair goes out because people don't realize how difficult farming is full stop. It's a very difficult job. It's yeah. It's a lot of highs. It's a lot of lows. Sure. Some smarty pants on here are like, why don't they just make it into ice wine? Because that's not how that works. Right. Yeah, it's not.

So people are trying to make the best of bad situations like California with the fire and all the smoke taint that's coming off and hitting those vines. Now, some smoke taint's okay because they can still bottle it and it's sort of got that barbecue-y vibe to it. But you can't do that for a full load of like Chardonnay or for Cabernet because ultimately ruins the crop.

You can't remove that taint either. It's literally a taint. And I think that this is where I think the technology is going to come in a lot more. It's already in the vineyards. It's already in agriculture. It's here. It's very much here. I had a conversation actually with a reporter yesterday talking about what type of tech is in vineyards. And I was like, a lot.

And I asked him while off, there's going to be more tech thrown at these problems to fix it, right? With more tech, that means more internet connected. Totally. Totally. More people who are just going to connect without realizing that it's not going to be secure by design. Most products aren't secure by design because they're out to turn a profit. So they want to get it out quickly, right?

They're not going to spend the time to necessarily make it secure by the hardware aspect. But when it comes to these type of consumer commodity technologies, you know, they're going out the door rapidly. And it bothers me because now these farmers have to become cybersecurity experts or IT experts.

Sort of goes back to the John Deere tractor moment where they had to start hacking their own tractors just to fix them. Right. Thankfully, that's now been changed and they can work on their own tractors. They shouldn't have to do that. And I've heard from other type of ag companies and like soybean is very concerned about cybersecurity. I've heard from the corn, the same thing.

They're very concerned. Yeah. But the problem is, is that nobody's specialized enough to start working on that. And this is where Andrew's super important and why the work I do, because we're constantly trying to be like, hi, hi, we can help. Just talk to us, please. Like, we really want to help. It's difficult because I don't want people to run around and think, oh, it's a lot. We're all lost.

We're doomed because we're going to have another frost and everything's going to happen. We can't fix the frost problem.

But if we could prep people ahead of time with technology that's prepared them for it so they can potentially, I don't know, early harvest or late harvest or whatever needs to happen, the tech will help eventually to be able to get to a point where maybe this won't be as so devastating. Maybe it'll just be more of a bump in the road.

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