Kristin Demoranville

This is such a big question and I don't have the right answer. So I'm just going to kind of give you some train of thought on it.

This is such a big question and I don't have the right answer. So I'm just going to kind of give you some train of thought on it.

Agriculture and the food industry as a whole wasn't added to the critical infrastructure number for CISA or Homeland Security until 2020. That wasn't that long ago. You know, that is disturbing, first of all. I think it's a kind of a twofold issue where people think that the food industry doesn't have any money, which is hysterical because, I mean, Mars just bought part of Kellogg's today. Right.

Agriculture and the food industry as a whole wasn't added to the critical infrastructure number for CISA or Homeland Security until 2020. That wasn't that long ago. You know, that is disturbing, first of all. I think it's a kind of a twofold issue where people think that the food industry doesn't have any money, which is hysterical because, I mean, Mars just bought part of Kellogg's today. Right.

As of today. And that was a $300 million deal, I believe. Don't quote me. Sure. But it was something ridiculous. So tell me again, there's no money in the food industry. Right. Also, I believe the largest payout for ransomware to date that we're aware of, and I say that loosely because we don't know at all, was the food industry. Right. So there's money. So I don't buy that really very well.

As of today. And that was a $300 million deal, I believe. Don't quote me. Sure. But it was something ridiculous. So tell me again, there's no money in the food industry. Right. Also, I believe the largest payout for ransomware to date that we're aware of, and I say that loosely because we don't know at all, was the food industry. Right. So there's money. So I don't buy that really very well.

I think the actual reason is because nobody's got a handle on what the actual supply chain for food looks like. Right. And that was shown very clearly when the ransomware for JBS hit the meat company. Right. Because it was awful and still is.

I think the actual reason is because nobody's got a handle on what the actual supply chain for food looks like. Right. And that was shown very clearly when the ransomware for JBS hit the meat company. Right. Because it was awful and still is.

I was actually just speaking to some people from the cattle industry last week, and they were expressing their frustration of just how difficult it is to manage their supply chain. So what if a supplier gets hit like JBS? How do the grocers purchase any meat? They can't purchase it from them. So where do they go? Is there a backup plan?

I was actually just speaking to some people from the cattle industry last week, and they were expressing their frustration of just how difficult it is to manage their supply chain. So what if a supplier gets hit like JBS? How do the grocers purchase any meat? They can't purchase it from them. So where do they go? Is there a backup plan?

You know, there's all these questions that I went even further and said, what happens with JBS? Because the cattle couldn't get slaughtered in time. So then you've got cattle that's standing in trailers or holding pens. You can't retract them to the farm because they don't have feed or space for them probably by then because they've already rotated. There's all these.

You know, there's all these questions that I went even further and said, what happens with JBS? Because the cattle couldn't get slaughtered in time. So then you've got cattle that's standing in trailers or holding pens. You can't retract them to the farm because they don't have feed or space for them probably by then because they've already rotated. There's all these.

So who does the burden fall onto? The rancher? Oh, God, I hope not, you know? Right. Does it fall on the distributor? They don't have overflow pens necessarily. Nobody's ever tested their backup incident response plans. There's no disaster recovery. There's no BCP because people just think, oh, well, you know, it's like business as usual.

So who does the burden fall onto? The rancher? Oh, God, I hope not, you know? Right. Does it fall on the distributor? They don't have overflow pens necessarily. Nobody's ever tested their backup incident response plans. There's no disaster recovery. There's no BCP because people just think, oh, well, you know, it's like business as usual.

We're just going to lean on people around us in the community. But the community has shrunk because... We're losing agriculture jobs every day because people are moving to cities. It's not as popular anymore. It's trying to get a little more trendy.

We're just going to lean on people around us in the community. But the community has shrunk because... We're losing agriculture jobs every day because people are moving to cities. It's not as popular anymore. It's trying to get a little more trendy.

I'll be honest around like regenerative agriculture, because you can be a total nerd and geek and still farm because now you can bring your cyber truck out to move your chicken house. Which looks sexy, right? Like not that it's not sexy, but it's just the concept of it is sexy. You could use, you know, hybrid cars or plugins to do that work. So that kind of is attractive, obviously.

I'll be honest around like regenerative agriculture, because you can be a total nerd and geek and still farm because now you can bring your cyber truck out to move your chicken house. Which looks sexy, right? Like not that it's not sexy, but it's just the concept of it is sexy. You could use, you know, hybrid cars or plugins to do that work. So that kind of is attractive, obviously.

I've been kind of joking around. It's like cyber farming, you know, in a way. Yeah. I'm don't quote me on that. Cause if somebody brands that, I'll be like, well, but those kinds of things, people just don't have a good handle on the supply chain at all because it is huge.

I've been kind of joking around. It's like cyber farming, you know, in a way. Yeah. I'm don't quote me on that. Cause if somebody brands that, I'll be like, well, but those kinds of things, people just don't have a good handle on the supply chain at all because it is huge.