Kristin Demoranville

Sort of goes back to the John Deere tractor moment where they had to start hacking their own tractors just to fix them. Right. Thankfully, that's now been changed and they can work on their own tractors. They shouldn't have to do that. And I've heard from other type of ag companies and like soybean is very concerned about cybersecurity. I've heard from the corn, the same thing.

They're very concerned. Yeah. But the problem is, is that nobody's specialized enough to start working on that. And this is where Andrew's super important and why the work I do, because we're constantly trying to be like, hi, hi, we can help. Just talk to us, please. Like, we really want to help. It's difficult because I don't want people to run around and think, oh, it's a lot. We're all lost.

They're very concerned. Yeah. But the problem is, is that nobody's specialized enough to start working on that. And this is where Andrew's super important and why the work I do, because we're constantly trying to be like, hi, hi, we can help. Just talk to us, please. Like, we really want to help. It's difficult because I don't want people to run around and think, oh, it's a lot. We're all lost.

We're doomed because we're going to have another frost and everything's going to happen. We can't fix the frost problem.

We're doomed because we're going to have another frost and everything's going to happen. We can't fix the frost problem.

But if we could prep people ahead of time with technology that's prepared them for it so they can potentially, I don't know, early harvest or late harvest or whatever needs to happen, the tech will help eventually to be able to get to a point where maybe this won't be as so devastating. Maybe it'll just be more of a bump in the road.

But if we could prep people ahead of time with technology that's prepared them for it so they can potentially, I don't know, early harvest or late harvest or whatever needs to happen, the tech will help eventually to be able to get to a point where maybe this won't be as so devastating. Maybe it'll just be more of a bump in the road.

But again, it's that aspect of everything's going to be connected to the internet because people want to sit in their homes on their iPad and be able to eat dinner with their family, but yet still be able to monitor whatever's going on. Yeah.

But again, it's that aspect of everything's going to be connected to the internet because people want to sit in their homes on their iPad and be able to eat dinner with their family, but yet still be able to monitor whatever's going on. Yeah.

It'd be like a little robot shell that like hits it. Yeah. We could have like an Iron Man shield around the vineyard. Who knows? Yeah.

It'd be like a little robot shell that like hits it. Yeah. We could have like an Iron Man shield around the vineyard. Who knows? Yeah.

Yeah, trust is a hard one. And once it's broken, it's complicated, right? Even when cyber attacks happen, regardless of if it's a product or what it is, you'd start to distrust that brand a little bit more. I'm not going to name names because it's not worth it. You definitely are like, hmm, those people had a cyber attack. They're kind of shady. I might go with this brand instead or whatever.

Yeah, trust is a hard one. And once it's broken, it's complicated, right? Even when cyber attacks happen, regardless of if it's a product or what it is, you'd start to distrust that brand a little bit more. I'm not going to name names because it's not worth it. You definitely are like, hmm, those people had a cyber attack. They're kind of shady. I might go with this brand instead or whatever.

I think we're going to we're going to see that more and more. But also kind of the running joke in the cybersecurity community is you're not really a company until you have been hacked because otherwise it's going to happen anyways. But because it's happened to everybody now. So because of that, we kind of just joke that like you're real now. You're welcome to the world. You've had. Yeah.

I think we're going to we're going to see that more and more. But also kind of the running joke in the cybersecurity community is you're not really a company until you have been hacked because otherwise it's going to happen anyways. But because it's happened to everybody now. So because of that, we kind of just joke that like you're real now. You're welcome to the world. You've had. Yeah.

Yeah, no, there's no guarantee. There's never going to be a guarantee. You can't guarantee in this business. And if anybody says otherwise, please come find me. Right.

Yeah, no, there's no guarantee. There's never going to be a guarantee. You can't guarantee in this business. And if anybody says otherwise, please come find me. Right.

I mean, there's even a term in cybersecurity called zero trust, which is basically not allowing anything to come into your network. That's ultimately what it means. But that's such negative branding, if you think about it, because zero trust to people who don't understand what that is. So what what does that mean? You know, and I could see people getting really upset by that.

I mean, there's even a term in cybersecurity called zero trust, which is basically not allowing anything to come into your network. That's ultimately what it means. But that's such negative branding, if you think about it, because zero trust to people who don't understand what that is. So what what does that mean? You know, and I could see people getting really upset by that.

I don't like the term. I don't use it if I don't need to. But I think that in general, cybersecurity needs a rebrand in itself when it comes to food and ag. And I'm so glad that we talked today because you definitely echoed that for me. How are we going to do that? We need to come in maybe with more peace offering. Like, hi, we come here as friends to be your farmer.