Kristin Demoranville

Because brand is everything in the food and agricultural industry. It's all about trust. And as Maureen will explain, that trust is foundational to our work in risk management. Her unique perspective on branding is invaluable and can enhance how we approach our responsibilities. So let's get started. Maureen, thanks so much for being here.

Because brand is everything in the food and agricultural industry. It's all about trust. And as Maureen will explain, that trust is foundational to our work in risk management. Her unique perspective on branding is invaluable and can enhance how we approach our responsibilities. So let's get started. Maureen, thanks so much for being here.

I'm actually super excited that you're here because this is a topic that we haven't talked about on the podcast yet. And I'm excited for the listeners to hear all of your wonderful wisdom nuggets that you're going to definitely drop on us. So let's just start off with what I always start off and I actually really do adore this question. What is your favorite food and your favorite food memory?

I'm actually super excited that you're here because this is a topic that we haven't talked about on the podcast yet. And I'm excited for the listeners to hear all of your wonderful wisdom nuggets that you're going to definitely drop on us. So let's just start off with what I always start off and I actually really do adore this question. What is your favorite food and your favorite food memory?

They do not need to be the same thing. Okay, they don't have to be the same thing.

They do not need to be the same thing. Okay, they don't have to be the same thing.

breakfast cereal and like I distinctly remember that as well so dairy all around and unpasteurized milk or raw milk has a different flavor for sure I mean I realize that's a controversial conversation anybody from food industry is probably cringing just chill out we're talking about like a while back right the hippies will love it though because it's the new thing now is it really is yeah it tastes like liquid ice cream that's the only way to describe it to you because I've had it as well and it's amazing and but again I'm not advocating for anything so nobody think that it

breakfast cereal and like I distinctly remember that as well so dairy all around and unpasteurized milk or raw milk has a different flavor for sure I mean I realize that's a controversial conversation anybody from food industry is probably cringing just chill out we're talking about like a while back right the hippies will love it though because it's the new thing now is it really is yeah it tastes like liquid ice cream that's the only way to describe it to you because I've had it as well and it's amazing and but again I'm not advocating for anything so nobody think that it

I love the use of cottage cheese because I'm on a real cottage cheese kick right now too, because it's a quick snack too. And you don't feel guilty eating it. Apparently people become quite inventive with their cottage cheese. Yes. Like recipes. I saw someone add cocoa powder to it the other day, blend it up and it turned into ice cream.

I love the use of cottage cheese because I'm on a real cottage cheese kick right now too, because it's a quick snack too. And you don't feel guilty eating it. Apparently people become quite inventive with their cottage cheese. Yes. Like recipes. I saw someone add cocoa powder to it the other day, blend it up and it turned into ice cream.

And I was like, okay, I can get behind that because I don't feel guilty eating that.

And I was like, okay, I can get behind that because I don't feel guilty eating that.

That's good because I thought I was the only one who threw extra protein powder in there. Because I feel like, especially as women, we just can't get enough protein. We are sneaking it into everything as much as we can. I even dump protein powder in the pancake mix I make myself. Oh, smart. And nobody knows. Well, now they do. I'm like, how are they going to know?

That's good because I thought I was the only one who threw extra protein powder in there. Because I feel like, especially as women, we just can't get enough protein. We are sneaking it into everything as much as we can. I even dump protein powder in the pancake mix I make myself. Oh, smart. And nobody knows. Well, now they do. I'm like, how are they going to know?

I'm literally like, how are they going to know? Yeah. They dump enough syrup on it. So why would they know? Right. But it's good for me because then I can have one pancake and not feel like I'm like destroying my day. Yeah. Anyways, a dairy farm. That must have been amazing. I'm sure you had your favorite cows. So I, yeah, I mean, I didn't know anything else, right?

I'm literally like, how are they going to know? Yeah. They dump enough syrup on it. So why would they know? Right. But it's good for me because then I can have one pancake and not feel like I'm like destroying my day. Yeah. Anyways, a dairy farm. That must have been amazing. I'm sure you had your favorite cows. So I, yeah, I mean, I didn't know anything else, right?

Oh, I'm sorry. I feel that. I think I knew somebody who had a hay allergy, rode horses when I was a kid and obviously we were feeding them hay and things like that. I think someone said they couldn't touch it without gloves. Otherwise they'd break out into hives. And I'm like, that's really aggressive. But they still rode. They still dealt with the pain. They didn't, yeah, I wanted to be there.

Oh, I'm sorry. I feel that. I think I knew somebody who had a hay allergy, rode horses when I was a kid and obviously we were feeding them hay and things like that. I think someone said they couldn't touch it without gloves. Otherwise they'd break out into hives. And I'm like, that's really aggressive. But they still rode. They still dealt with the pain. They didn't, yeah, I wanted to be there.

So I completely understand that. But I'd never heard of a hay allergy until then. I was like, that's a weird thing to be allergic to. Yeah. Makes sense though, based on, you know, all allergies that we have now. Right. Kind of the seasonal bliss that we all deal with. Yeah. Thank you for that. Will you introduce yourself since we've already kind of gone down that road a little bit? Sure.

So I completely understand that. But I'd never heard of a hay allergy until then. I was like, that's a weird thing to be allergic to. Yeah. Makes sense though, based on, you know, all allergies that we have now. Right. Kind of the seasonal bliss that we all deal with. Yeah. Thank you for that. Will you introduce yourself since we've already kind of gone down that road a little bit? Sure.