Kristin Demoranville

So both food and BEV for CPG. Yeah. And I think we ended up connecting because I stalked you on LinkedIn. I'll just be honest. And because I noticed that you were working a lot with small vineyards and medium sized vineyards. And I was just like, who is this woman? I must know her now. Like, this is amazing. And the fact that you keep going on site.

So both food and BEV for CPG. Yeah. And I think we ended up connecting because I stalked you on LinkedIn. I'll just be honest. And because I noticed that you were working a lot with small vineyards and medium sized vineyards. And I was just like, who is this woman? I must know her now. Like, this is amazing. And the fact that you keep going on site.

And I think it was that one post that you put up and you're like, look, I got gifts because my clients are awesome. Oh, yeah. Yes. I was like, yeah. Yeah, I was like a woman after my heart and I had to talk to her. So yeah, I think it's amazing what you do with these companies. And I think also watching the community building that you've done. I know it's like online and things like that.

And I think it was that one post that you put up and you're like, look, I got gifts because my clients are awesome. Oh, yeah. Yes. I was like, yeah. Yeah, I was like a woman after my heart and I had to talk to her. So yeah, I think it's amazing what you do with these companies. And I think also watching the community building that you've done. I know it's like online and things like that.

And obviously, you know, that's what it is. But I can tell that it's really life changing. And you can see it, you know, when what's happening. And you also work with some restaurants too, right? Like restaurant brands.

And obviously, you know, that's what it is. But I can tell that it's really life changing. And you can see it, you know, when what's happening. And you also work with some restaurants too, right? Like restaurant brands.

And keep doing it because we need more of that. Less of the crappy noise that we all deal with. But, you know, I like the positive vibes for sure. Mm hmm. I know that obviously everybody's like, why are you talking to a marketer like this is a technology podcast? Well, marketing is super important to technology. I don't know if anybody's caught that yet.

And keep doing it because we need more of that. Less of the crappy noise that we all deal with. But, you know, I like the positive vibes for sure. Mm hmm. I know that obviously everybody's like, why are you talking to a marketer like this is a technology podcast? Well, marketing is super important to technology. I don't know if anybody's caught that yet.

I'm not going to go down the rabbit hole of cybersecurity marketing. Shout out to anybody who's listening from that side of the house. But branding to the food industry and the ag industry is super important. And that's why I wanted to have Maureen on because I really want to dig into that. And like what that means for us is trying to protect the brand from a different side of the house.

I'm not going to go down the rabbit hole of cybersecurity marketing. Shout out to anybody who's listening from that side of the house. But branding to the food industry and the ag industry is super important. And that's why I wanted to have Maureen on because I really want to dig into that. And like what that means for us is trying to protect the brand from a different side of the house.

In today's day and age, can you give us kind of a little bit more of what branding means to the ag sector now and the food industry now? And you can even give us a little timeline if you want, because the branding really kind of took off like in the... I'm going to say the 40s, probably a little before that, but we really felt it more after that. What do brand means to these companies?

In today's day and age, can you give us kind of a little bit more of what branding means to the ag sector now and the food industry now? And you can even give us a little timeline if you want, because the branding really kind of took off like in the... I'm going to say the 40s, probably a little before that, but we really felt it more after that. What do brand means to these companies?

What's important about it from a food and ag standpoint? Because like, why do we need branding in food and ag? Tomato is a tomato, right? Like, why do we need to brand the tomato? In fact, I can't even name a tomato brand. Actually, that was really sad analogy. Yeah. I should have thought of something else. We'll talk about milk. We can talk about milk. There's so many brands of apples.

What's important about it from a food and ag standpoint? Because like, why do we need branding in food and ag? Tomato is a tomato, right? Like, why do we need to brand the tomato? In fact, I can't even name a tomato brand. Actually, that was really sad analogy. Yeah. I should have thought of something else. We'll talk about milk. We can talk about milk. There's so many brands of apples.

Well, actually we've done a lot of apples and that's an excellent example. And also what happens when a brand suffers and we can say from a cyber attack or an incident and what that does to the brand and how do people stay resilient through that? Do they stay resilient? Can they stay resilient?

Well, actually we've done a lot of apples and that's an excellent example. And also what happens when a brand suffers and we can say from a cyber attack or an incident and what that does to the brand and how do people stay resilient through that? Do they stay resilient? Can they stay resilient?

And I don't want to necessarily talk about like super crisis management because that's not a world I want to get into with you. But from your standpoint where you've seen it, go ahead. Yeah.

And I don't want to necessarily talk about like super crisis management because that's not a world I want to get into with you. But from your standpoint where you've seen it, go ahead. Yeah.

But you know what? Everybody's really curious, though. So I'm sure somebody was like, wow. And you got me thinking that it's like the opposite in wine. We know wine based on the brand name of the wine, not the grape that goes in it. So I always get sort of flustered when people ask me, well, what's your favorite wine? Because they're expecting me to name a brand. And I don't keep track of brands.

But you know what? Everybody's really curious, though. So I'm sure somebody was like, wow. And you got me thinking that it's like the opposite in wine. We know wine based on the brand name of the wine, not the grape that goes in it. So I always get sort of flustered when people ask me, well, what's your favorite wine? Because they're expecting me to name a brand. And I don't keep track of brands.