Kristin Demoranville

I keep track of grapes. Like I love a petite for dough. That's like, that's my jam. I love that stuff, you know, and I can't name a brand that does petite for dough. Cause it's a blending grade for dough or very good. If you're on the U S side, it's something like that. But it's so funny how apples are sort of like risen up as their, their actual name. I'm sorry.

I keep track of grapes. Like I love a petite for dough. That's like, that's my jam. I love that stuff, you know, and I can't name a brand that does petite for dough. Cause it's a blending grade for dough or very good. If you're on the U S side, it's something like that. But it's so funny how apples are sort of like risen up as their, their actual name. I'm sorry.

I just find that to be really fast. That's fascinating me already.

I just find that to be really fast. That's fascinating me already.

I think that that's a very optimistic viewpoint of what's happening in the industry, because a lot of times you can't talk about a cyber attack. It's like Fight Club, you know? Usually there has to be a massive investigation. They're asked, the lawyers get involved. There's possibly a privacy violation, all these things.

I think that that's a very optimistic viewpoint of what's happening in the industry, because a lot of times you can't talk about a cyber attack. It's like Fight Club, you know? Usually there has to be a massive investigation. They're asked, the lawyers get involved. There's possibly a privacy violation, all these things.

And I think the founders of the companies that are small, medium, not necessarily large, maybe a little large, are more inclined to be more transparent because they can be, because they can be more agile, right? There's less detriment.

And I think the founders of the companies that are small, medium, not necessarily large, maybe a little large, are more inclined to be more transparent because they can be, because they can be more agile, right? There's less detriment.

So if something like a larger brand, like, I don't know, one like JBS happened or Dull Package Lettuce or any of those, that's a different conversation because that's, major, major dollars. That's major, major issues. This is why I do love our big brands. Absolutely.

So if something like a larger brand, like, I don't know, one like JBS happened or Dull Package Lettuce or any of those, that's a different conversation because that's, major, major dollars. That's major, major issues. This is why I do love our big brands. Absolutely.

But I love our small mediums because they need more love from us, both on a technology front and a marketing front, because they are doing this out of a major passion. Could be that they're sharing a generational recipe depending on the product that they're making. So there's a lot more personal effectiveness and you'll be affected personally more so if you're tied to the brand in that regard.

But I love our small mediums because they need more love from us, both on a technology front and a marketing front, because they are doing this out of a major passion. Could be that they're sharing a generational recipe depending on the product that they're making. So there's a lot more personal effectiveness and you'll be affected personally more so if you're tied to the brand in that regard.

This is what I wish cybersecurity in general would share more across the board. We tend to keep things really close to our chest. And for those who are listening, they know I don't have to like beat them. This is a dead horse conversation, honestly. But it's hard. And I love that the food industry, especially, and I know you've seen this, Marina, is really trying to be transparent.

This is what I wish cybersecurity in general would share more across the board. We tend to keep things really close to our chest. And for those who are listening, they know I don't have to like beat them. This is a dead horse conversation, honestly. But it's hard. And I love that the food industry, especially, and I know you've seen this, Marina, is really trying to be transparent.

Transparent in all aspects. Food safety, food defense, the whole, they talk about it. I sit in these conferences and they talk about it. We're trying to be more transparent. They want to be so transparent that they actually go down to the exact seed that grew the product that potentially caused the problem. Yes. Which I think is brilliant.

Transparent in all aspects. Food safety, food defense, the whole, they talk about it. I sit in these conferences and they talk about it. We're trying to be more transparent. They want to be so transparent that they actually go down to the exact seed that grew the product that potentially caused the problem. Yes. Which I think is brilliant.

And I really hope that that carries forward into technology more and more and more because we need it to. We desperately need it to. I think that how can a consumer trust a brand if they don't even understand what they're doing on a digital front?

And I really hope that that carries forward into technology more and more and more because we need it to. We desperately need it to. I think that how can a consumer trust a brand if they don't even understand what they're doing on a digital front?

right yeah so that's that's the that's the weirdness that's going to start happening more is that consumers are going to drive this hey i need you to be more transparent because look at what the company a is doing they're doing that right why aren't you doing that you're bigger than them and badder than them like what's going on um yeah i'm waiting for that moment it's happening slowly but i'm waiting

right yeah so that's that's the that's the weirdness that's going to start happening more is that consumers are going to drive this hey i need you to be more transparent because look at what the company a is doing they're doing that right why aren't you doing that you're bigger than them and badder than them like what's going on um yeah i'm waiting for that moment it's happening slowly but i'm waiting