Kristin Demoranville

I was a long distance runner in college and high school. And it was always milk you went after because you wanted that electrolyte sugar hit. You know, that's what you wanted. And those kind of things. So this is going to change people's routines. It could change up a lot of things.

I was a long distance runner in college and high school. And it was always milk you went after because you wanted that electrolyte sugar hit. You know, that's what you wanted. And those kind of things. So this is going to change people's routines. It could change up a lot of things.

I think it's scary because I remember the milk ads when I was a kid, like the milk mustache, like all the different ads about being strong. Got milk campaign. That was huge when we were kids. Yep. Huge. And that was that was the brand identity. I mean, it still is in some ways. I think they still do the gut milk in some aspects, in some places.

I think it's scary because I remember the milk ads when I was a kid, like the milk mustache, like all the different ads about being strong. Got milk campaign. That was huge when we were kids. Yep. Huge. And that was that was the brand identity. I mean, it still is in some ways. I think they still do the gut milk in some aspects, in some places.

I have a good friend who lives in Wisconsin and, you know, he's going to probably be working. His next job will be in a cheese factory. I was just going to say Wisconsin cheese. They've done a remarkable job branding themselves. They really have. I mean, I think having the football team with the cheese heads probably really helped. But let's be fine. But the Midwest in general is known for cheese.

I have a good friend who lives in Wisconsin and, you know, he's going to probably be working. His next job will be in a cheese factory. I was just going to say Wisconsin cheese. They've done a remarkable job branding themselves. They really have. I mean, I think having the football team with the cheese heads probably really helped. But let's be fine. But the Midwest in general is known for cheese.

I mean, I lived in Minnesota for a while. I mean, cheese curds were a thing like I'm not fond of them. They just were like oversized cottage cheese to me. And I wasn't really OK with that. Cheese is an important part of everybody's lives, whether you eat it or not, because there's plenty of vegan cheese that's delicious. And there's some controversy on vegan cheese.

I mean, I lived in Minnesota for a while. I mean, cheese curds were a thing like I'm not fond of them. They just were like oversized cottage cheese to me. And I wasn't really OK with that. Cheese is an important part of everybody's lives, whether you eat it or not, because there's plenty of vegan cheese that's delicious. And there's some controversy on vegan cheese.

And I understand that because it did almost win like a major award this past year and then happened and it got bumped out. It was a blue cheese, actually, which is even kind of more strange. But vegan cheese actually can be quite good. Like, it just depends, right?

And I understand that because it did almost win like a major award this past year and then happened and it got bumped out. It was a blue cheese, actually, which is even kind of more strange. But vegan cheese actually can be quite good. Like, it just depends, right?

It's very good. Most people can't tell the difference, to be honest. Sometimes the flavorings are so good, you can't tell the difference, especially the texture thing. But not everybody's palettes were fine for texture. So, you know, it's one of those things. But yeah, I never thought about it like that. Wow.

It's very good. Most people can't tell the difference, to be honest. Sometimes the flavorings are so good, you can't tell the difference, especially the texture thing. But not everybody's palettes were fine for texture. So, you know, it's one of those things. But yeah, I never thought about it like that. Wow.

And to think that the branding got ahead of it, that's fascinating because that's a good way to take out a brand too. If you think about it, if you were a nefarious bad actor, because social engineering is ultimately what we deal with in cybersecurity at the core, whether it's through malware and all these other things you have to manipulate in order to get through.

And to think that the branding got ahead of it, that's fascinating because that's a good way to take out a brand too. If you think about it, if you were a nefarious bad actor, because social engineering is ultimately what we deal with in cybersecurity at the core, whether it's through malware and all these other things you have to manipulate in order to get through.

If you manipulate the branding that far, that actually could lead to a cyber attack as well. So if you think about it, it's all sort of part and part in the long run. And I realize everybody's like, that's probably far-fetched, Kristen. No, it's not. No, it's not. Because at this point, nothing surprises me. when it comes to what we deal with on a daily basis. Yeah. Wow.

If you manipulate the branding that far, that actually could lead to a cyber attack as well. So if you think about it, it's all sort of part and part in the long run. And I realize everybody's like, that's probably far-fetched, Kristen. No, it's not. No, it's not. Because at this point, nothing surprises me. when it comes to what we deal with on a daily basis. Yeah. Wow.

That's, that's fascinating. So lactose free milk is still considered milk then, right? Cause it's still a product of an animal. It's just, they took the lactose out. Yes.

That's, that's fascinating. So lactose free milk is still considered milk then, right? Cause it's still a product of an animal. It's just, they took the lactose out. Yes.

I just, I'm so fascinated that we have literally taken almost every nut and seed because actually a sunflower is a seed, obviously. Yep. Most nuts are seeds actually. And we've somehow made them into these beverages like that. And that wasn't a thing we thought about 30 years ago. That was not a thing. I mean, you drank milk. That's what you did. Right.

I just, I'm so fascinated that we have literally taken almost every nut and seed because actually a sunflower is a seed, obviously. Yep. Most nuts are seeds actually. And we've somehow made them into these beverages like that. And that wasn't a thing we thought about 30 years ago. That was not a thing. I mean, you drank milk. That's what you did. Right.