Kristin

um for changing the allergen issue to say that it's a non-allergy when it was an allergy um that i think we're going to see more of that on a consumer level potentially as an attack factor that scares me because the food safety teams are very aware of it food defense is very aware of it and they are making a lot of contingency plans for that business continuity as well as disaster recovery but the problem is is that

We don't know what we don't know.

And because we've got so much data, we don't know where that data is going or what's happening to it.

So there's a lot of like circle the wagons, if you will, that needs to happen in that perspective.

But I do think that we're going to see some really interesting data manipulation moving forward, whether that's, like you said, seed or whether that's consumer products or whatever that is.

And I want to say a little bit more outside of the food we ingest.

What about the stuff we put on our bodies?

We wash our hair with our soap.

There's tons of counterfeit for that.

Oh, my God.

Yeah.

And that's actually something that's

hit the market as well.

That's actually something that's traded on the black market too, for sure.

I do think that that is something that's going to be really interesting moving forward as well is it's not just the ingest, it's what we're doing.

Anything that comes in personal hygiene, that's going to be really an interesting moment as well in terms of data and how that's manipulated.

Well, there's, I mean, I think it's because I spend so much time talking to the people that are closest to the product.

So I have a lot of hope because I know that they're good people and they're really trying to do things correctly and right and care.

I just think it's the stages that are a little bit after that that become, that muck it up a little bit.

It's that middle management layer, if you will.