Kristin

And it's, that's the problem.

And I also think that, yeah, there's a lot of disinformation, misinformation because of marketing and people's agendas.

This is why I think it's important that people need to go on farm tours and they need to understand the product and where it's come from and understand the people that are producing it.

I do think that I would be highly encouraging to anyone to do that.

Just do not please mess with their Wi-Fi or do any of that weird stuff while you're there.

That's what I would say.

Please don't touch that stuff.

I do think that it's important to, especially at an early age, and we've talked about this before off air,

is introducing to this is where your meat comes from.

This is where your veggies come from.

We've had those conversations.

I have those conversations with my niece and nephew as well.

I really want to make sure that we're not just saying, oh, it comes from the grocery store, which is not an incorrect statement, but also is incorrect.

Yeah, it just shows up here.

And so... It's the rubber meets the road for me is anything that is the technology touches inside of our food is not only a food safety concern, it's a cybersecurity concern.

And then anything that's cybersecurity is a food safety concern.

So I think there's a lot of joint realities that are happening now, which again, contributes to...

in terms of our sectors that will be the latest and biggest thing coming up is how do we take all that data and all that understanding and people in process and actually merge it into a proper risk management process and prioritize it without giving people fatigue and that's the trick especially in food and agriculture we can't fatigue people because they're already fatigued so i don't want to do that anymore like well here's your priorities these are your actual priorities that are going to make an impact to your bottom line and your business

as well as the food that you're creating or harvesting.

I also think there's a market for helping to get to a readiness of whatever that is as well.