Kristján

So when you have new things and you're testing them out, it's really easy to do experiments and get a good feeling of what you're doing is working or not.

And one of the previous companies I was with was called Maniga.

Still, it's one of Europe's fintech white label leaders.

And they did the exact thing there.

So when we grew that company out, we had a great experience with what we've done in Iceland and we were able to replicate some of those things in different places in Europe.

Uh, it's bootstrapped and, and, and self-funded by the, by the team.

Uh, we've had some investors that have shown interest in coming on board.

We've gotten like some, some small injunction from angels that we were interested about taking on, but we decided not to do it and we're still bootstrapped and, uh, we don't require the funding for our growth parts.

Yeah, no, it's completely casual.

We don't disclose the number of clients that we have.

Uh, no, we just don't disclose it.

It's just a policy that we have.

Uh, we discussed it a number of times, like what, what are the kinds of stuff that we want to put out there?

Uh, and currently, uh, we decided as a team that we don't put those numbers out officially.

Yeah, there's a number of things.

I think, you know, as a company, you're always thinking about what is the type of value that when you're talking about your company and marketing and et cetera.

And I think our focus has wanted to be to talk about the service that we provide, the problems that we're solving, those sorts of things, rather than putting the focus exactly on the types of number of clients that we have revenues to pay.

So people can basically put it in a spreadsheet and try to figure out where we are, how big we are, and use that numbers against us for whatever reason.

So that's one of the, like the arguments kind of back and forth on these things.

Obviously it's great if you can come out and you can say, we have 10,000 clients.