Kristján

To mention the number of clients that you have?

I think for a lot of people in the buying process, they're often looking for validation that what they're looking at is something that other people have bought before.

It might be in the same verticals that they're in.

Yeah, I think that's probably a big thing.

So if you see the sign somewhere saying with a number one thing, whatever, people tend to be excited about it.

We're official about being live in more than six countries right now.

I think it's one of the part when people ask about the specific numbers, we're open about talking about specific clients, showing what we're doing with different types of clients, offering customer testimonials, that kind of stuff, offering even calls with clients if they want to do that.

So it's not necessarily about disclosing the number.

I mean, a private talk with companies that we're talking with is a little bit different, but when you're doing it like officially in some like marketing, you know, thing online.

So I think there's two different sides of when you're doing it, if you want to disclose it or not.

Yeah, I mean, for us, we kind of have the typical kind of CAC lifetime value formulas that we have.

We want the cost that it costs to take a fine on to be at least times three in the lifetime value that we get back.

We prefer that to happen over a 12 month period.

But of course, if it can happen over three years, kind of like the benchmark, we only launched like out of beta.

No, the lifetime.

So the customer acquisition costs that we're looking at, we're looking at that.

We want to get at least a time three out of the whole, whole, whole lifetime period.

Exactly.

Yeah.

So, I mean, that's the benchmark, but again, we launched the product, the official one in October last year, we're growing pretty fast right now.