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Kurt Averall

๐Ÿ‘ค Speaker
349 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

But that's you're talking about a home that's in a stunning neighborhood and, you know, 90 steps to the to the sand.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

So we're super transparent about it, right?

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

Our goal is to make sure that the consumer, when they come in and look at it, they understand exactly how the pricing works.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

So we purchase the home outright.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

We provide the REPSI, which is the real estate purchase contract to the customer so they can see that this is what we paid.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

And this is all listed on the website.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

Then we add furnishings on there.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

So let's just take an example.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

Let's say it's a $2 million...

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

Let's say it's a $4 million home down in Newport Beach.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

We'll break this out as $4 million for the real estate, another $250,000 to $300,000 for the furnishings.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

That includes closing costs, really well-appointed home, window treatments, appliances, et cetera.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

We also throw in like

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

you know, beach cruisers and things like that.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

So that when people show up at the houses, it's like they have all the toys that they would expect to have at the beach.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

And then where we make the money is on that, you know, we're right now at $4.3 million, the $4 million purchase price of the home, $300,000 of furnishings.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

We take a 12% uplift.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

So we'll take that 4.3, multiply it by 12%.

SaaS Interviews with CEOs, Startups, Founders
Rockstar Guitarist Launches SaaS, Breaks $3.6m in revenue, $30m valuation

And that's where Ember makes its money.