Lacey Pease

So the plans that you're making, how often are you guys like reevaluating what maybe the type of content you're making, what platforms you're targeting, or even that process that you described to me of like this person has this problem and then they want to solve it this way. How often are you guys redoing that and refreshing that?

So the plans that you're making, how often are you guys like reevaluating what maybe the type of content you're making, what platforms you're targeting, or even that process that you described to me of like this person has this problem and then they want to solve it this way. How often are you guys redoing that and refreshing that?

So the plans that you're making, how often are you guys like reevaluating what maybe the type of content you're making, what platforms you're targeting, or even that process that you described to me of like this person has this problem and then they want to solve it this way. How often are you guys redoing that and refreshing that?

What do they do?

What do they do?

What do they do?

Oh, yeah.

Oh, yeah.

Oh, yeah.

I've seen where they don't publish it. But then those people, I feel like their energy is slowly tearing. The amount of care that they have in their company just goes downhill.

I've seen where they don't publish it. But then those people, I feel like their energy is slowly tearing. The amount of care that they have in their company just goes downhill.

I've seen where they don't publish it. But then those people, I feel like their energy is slowly tearing. The amount of care that they have in their company just goes downhill.

Especially creative work. I mean, creatives get so tied energetically to that. So yeah.

Especially creative work. I mean, creatives get so tied energetically to that. So yeah.

Especially creative work. I mean, creatives get so tied energetically to that. So yeah.

Do you think your team is liking this process more than maybe what was in place before you took over?

Do you think your team is liking this process more than maybe what was in place before you took over?

Do you think your team is liking this process more than maybe what was in place before you took over?

Talk to me about where this passion for empathy comes from.

Talk to me about where this passion for empathy comes from.