Lacey Pease

It's so funny to me, though, that the idea that the experience doesn't start when they first see the logo. How is that news? Because in our personal interactions, it's like... First moment I meet you, I've got like 10 seconds for you to decide whether or not you like me. Like there's a reputation belt, right? It's the same thing with a company.

It's so funny to me, though, that the idea that the experience doesn't start when they first see the logo. How is that news? Because in our personal interactions, it's like... First moment I meet you, I've got like 10 seconds for you to decide whether or not you like me. Like there's a reputation belt, right? It's the same thing with a company.

It's so funny to me, though, that the idea that the experience doesn't start when they first see the logo. How is that news? Because in our personal interactions, it's like... First moment I meet you, I've got like 10 seconds for you to decide whether or not you like me. Like there's a reputation belt, right? It's the same thing with a company.

So it happens the moment that they see your logo for the first time, wherever that might be. So it's just so funny every time I hear that's like from sales onward. No, the experience started that moment.

So it happens the moment that they see your logo for the first time, wherever that might be. So it's just so funny every time I hear that's like from sales onward. No, the experience started that moment.

So it happens the moment that they see your logo for the first time, wherever that might be. So it's just so funny every time I hear that's like from sales onward. No, the experience started that moment.

And from a customer perspective, it is really awkward and weird whenever you have this great experience in one spot of the company and then it doesn't carry through. Like sales was great, but now customer success sucks. Like why can't we carry through this message the entire way?

And from a customer perspective, it is really awkward and weird whenever you have this great experience in one spot of the company and then it doesn't carry through. Like sales was great, but now customer success sucks. Like why can't we carry through this message the entire way?

And from a customer perspective, it is really awkward and weird whenever you have this great experience in one spot of the company and then it doesn't carry through. Like sales was great, but now customer success sucks. Like why can't we carry through this message the entire way?

Hmm.

Hmm.

Hmm.

Do you read fantasy?

Do you read fantasy?

Do you read fantasy?

Okay. So I think about it like a fantasy author, Brandon Sanderson likes to talk about. You like Brandon Sanderson? Okay. He does fantastic hours-long lectures on YouTube that you should definitely check out. I have not seen them. without seeing who's talking. And you would know exactly who's talking because the tone, the way they talk, the things they talk about are so distinct.

Okay. So I think about it like a fantasy author, Brandon Sanderson likes to talk about. You like Brandon Sanderson? Okay. He does fantastic hours-long lectures on YouTube that you should definitely check out. I have not seen them. without seeing who's talking. And you would know exactly who's talking because the tone, the way they talk, the things they talk about are so distinct.

Okay. So I think about it like a fantasy author, Brandon Sanderson likes to talk about. You like Brandon Sanderson? Okay. He does fantastic hours-long lectures on YouTube that you should definitely check out. I have not seen them. without seeing who's talking. And you would know exactly who's talking because the tone, the way they talk, the things they talk about are so distinct.

And I think about that with brand is that no matter who's speaking at the company, it should be such a distinct voice that I can tell that it's Cisco.

And I think about that with brand is that no matter who's speaking at the company, it should be such a distinct voice that I can tell that it's Cisco.