Lacey Pease

You know, so we get like real woo woo there, but also just with like strategies. So if I distill something into step one, step two, step three, step four, now it just becomes this unemotional process, which is what I think. where we've had this problem with so much content being created is now I know step one, keywords, step two, this, step three, that.

You know, so we get like real woo woo there, but also just with like strategies. So if I distill something into step one, step two, step three, step four, now it just becomes this unemotional process, which is what I think. where we've had this problem with so much content being created is now I know step one, keywords, step two, this, step three, that.

And then I just get into this robotic delivery tool. We're just these AI automation machines repeating these strategies. So, yeah, I think bringing back into the experience all around this empathy, this thought, this human perspective, and not trying to distill it down into this step-by-step strategy or defining something really significantly

And then I just get into this robotic delivery tool. We're just these AI automation machines repeating these strategies. So, yeah, I think bringing back into the experience all around this empathy, this thought, this human perspective, and not trying to distill it down into this step-by-step strategy or defining something really significantly

And then I just get into this robotic delivery tool. We're just these AI automation machines repeating these strategies. So, yeah, I think bringing back into the experience all around this empathy, this thought, this human perspective, and not trying to distill it down into this step-by-step strategy or defining something really significantly

We have to ground it. Yeah. You have to really ground it.

We have to ground it. Yeah. You have to really ground it.

We have to ground it. Yeah. You have to really ground it.

But you're not just checking the box of the process. You know, like there's a reason why you're doing the process. And sometimes that reason can get lost. Like if we were to take Ben out of Cisco or we were to take you out of your team, you know.

But you're not just checking the box of the process. You know, like there's a reason why you're doing the process. And sometimes that reason can get lost. Like if we were to take Ben out of Cisco or we were to take you out of your team, you know.

But you're not just checking the box of the process. You know, like there's a reason why you're doing the process. And sometimes that reason can get lost. Like if we were to take Ben out of Cisco or we were to take you out of your team, you know.

Right?

Right?

Right?

true across a bunch of marketing campaigns. There's so many phenomenal marketing leaders that just, for whatever reason, maybe they switch jobs, they leave, whatever it is. And then the heart of that company feels like it's lost. And then it's kind of floating around until someone new comes in and plugs in.

true across a bunch of marketing campaigns. There's so many phenomenal marketing leaders that just, for whatever reason, maybe they switch jobs, they leave, whatever it is. And then the heart of that company feels like it's lost. And then it's kind of floating around until someone new comes in and plugs in.

true across a bunch of marketing campaigns. There's so many phenomenal marketing leaders that just, for whatever reason, maybe they switch jobs, they leave, whatever it is. And then the heart of that company feels like it's lost. And then it's kind of floating around until someone new comes in and plugs in.

But even in that six months of them being gone, the whole mission goal, everything that we'd set up is like lost. Like, wait, why are we here? What are we doing? We're like, oh, we need to remind you. Like, okay, you hired us if I remember correctly. So it's interesting to see how just even someone being gone for a little bit can lose that goal if you don't properly articulate it to your team?

But even in that six months of them being gone, the whole mission goal, everything that we'd set up is like lost. Like, wait, why are we here? What are we doing? We're like, oh, we need to remind you. Like, okay, you hired us if I remember correctly. So it's interesting to see how just even someone being gone for a little bit can lose that goal if you don't properly articulate it to your team?

But even in that six months of them being gone, the whole mission goal, everything that we'd set up is like lost. Like, wait, why are we here? What are we doing? We're like, oh, we need to remind you. Like, okay, you hired us if I remember correctly. So it's interesting to see how just even someone being gone for a little bit can lose that goal if you don't properly articulate it to your team?