Lacey Pease

I would like for it to be controversial.

I would like for it to be controversial.

I would like for it to be controversial.

So how did you bring that philosophy into Cisco?

So how did you bring that philosophy into Cisco?

So how did you bring that philosophy into Cisco?

Well, it's interwoven into a bunch of strategies. What's that? It's interwoven into a bunch of strategies. Yeah, well, it is every strategy. And like more content, more content, more content.

Well, it's interwoven into a bunch of strategies. What's that? It's interwoven into a bunch of strategies. Yeah, well, it is every strategy. And like more content, more content, more content.

Well, it's interwoven into a bunch of strategies. What's that? It's interwoven into a bunch of strategies. Yeah, well, it is every strategy. And like more content, more content, more content.

Do you think that kind of like content output hurts brands?

Do you think that kind of like content output hurts brands?

Do you think that kind of like content output hurts brands?

So what are you betting on now then?

So what are you betting on now then?

So what are you betting on now then?

How are you doing this with your teams? Because I do feel like so many content marketers aren't the ICP. They aren't your buyer, right? So how do you get into that frame of mind where you can actually create something that they would want to see?

How are you doing this with your teams? Because I do feel like so many content marketers aren't the ICP. They aren't your buyer, right? So how do you get into that frame of mind where you can actually create something that they would want to see?

How are you doing this with your teams? Because I do feel like so many content marketers aren't the ICP. They aren't your buyer, right? So how do you get into that frame of mind where you can actually create something that they would want to see?

So how are you actually implementing this and measuring that? Because when I hear, I want them to think more. I'm like, okay, cool. Does that mean I'm blocking time off on their calendar? How am I measuring that they're doing that? What's the outcome look like? My analytical brain goes to, I want to be able to see the metrics on that.

So how are you actually implementing this and measuring that? Because when I hear, I want them to think more. I'm like, okay, cool. Does that mean I'm blocking time off on their calendar? How am I measuring that they're doing that? What's the outcome look like? My analytical brain goes to, I want to be able to see the metrics on that.