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Lalit Bize

๐Ÿ‘ค Speaker
168 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

They kind of prepay.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

How much?

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

The first check was about $10,000.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

Absolutely.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

And it provided me the seed money.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

We've worked with about, so you mentioned 250 plus, actually the right number is somewhere around 307.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

So yeah, about 307 odd customers.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

307?

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

Yeah, somewhere around that time, yeah.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

Look, for last whole year, or last two or three years, we have been growing at,

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

like 8% month on month.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

So we don't track ARR as much as we track MRR.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

MRR has been growing at somewhere around 8, 7, 8% month on month for the last three years.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

Okay.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

Yeah, we were doing somewhere around 350K a month.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

So actually, they're both parts of it.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

For the longest period of time, we were just focusing on new customers, to be brutally honest, because that's where we saw the growth was.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

Somewhere last year, we realized there is a lot of potential to be gained from existing customers as well.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

Existing customers were growing organically, not as fast as the new customers were growing.

SaaS Interviews with CEOs, Startups, Founders
1301 He Helps Pepsi Get Distribution in India, $7m+ in ARR, 100% yoy Growth

Somewhere last year, we put focus on what we call as farming, customer success, so to say.