Lalit Modi

Well, again, meteorites. Importantly, we can't get to the meteorites yet because, like we said, there's the problem of to sell the meteorites, you got to bring a female audience in. And you got to prove that. And you got to prove that, which means you need Shah Rukh and you need Bollywood. So now he goes back to him. He's like, I got you, your team. First year payment's going to be $5 million.

Well, again, meteorites. Importantly, we can't get to the meteorites yet because, like we said, there's the problem of to sell the meteorites, you got to bring a female audience in. And you got to prove that. And you got to prove that, which means you need Shah Rukh and you need Bollywood. So now he goes back to him. He's like, I got you, your team. First year payment's going to be $5 million.

This is, you know, I've got you, your team, in quotes here. I see. Got it. So Shah Rukh's like, oh, wow. Okay, great. I'm in. That is an offer I can't refuse. Well, a free cricket team, sure. So we're now fast-forwarding slightly to when the auction actually happens in January 2008. The auction happened. Shah Rukh won the team at 12 o'clock.

This is, you know, I've got you, your team, in quotes here. I see. Got it. So Shah Rukh's like, oh, wow. Okay, great. I'm in. That is an offer I can't refuse. Well, a free cricket team, sure. So we're now fast-forwarding slightly to when the auction actually happens in January 2008. The auction happened. Shah Rukh won the team at 12 o'clock.

At 3 o'clock, he had a signed agreement with Nokia to pay the $5 million for the front of the shirt for that year. So he had a wash and was laughing all the way that wouldn't have happened for anybody else. Amazing. Okay, so now back to the fall here when they're getting this all set up. Lalit can now go around to everybody and say... Shah Rukh is in. We got Bollywood and, oh yeah, Nokia's in.

At 3 o'clock, he had a signed agreement with Nokia to pay the $5 million for the front of the shirt for that year. So he had a wash and was laughing all the way that wouldn't have happened for anybody else. Amazing. Okay, so now back to the fall here when they're getting this all set up. Lalit can now go around to everybody and say... Shah Rukh is in. We got Bollywood and, oh yeah, Nokia's in.

And they're in for $5 million for Jersey sponsorship of a single team. So now they've set the price. This thing is for real. They have set the market. Exactly. Okay. So now that Shah Rukh's in, all the rest of Bollywood wants to come in because wherever Shah Rukh goes, you know, he's the leader of the pack. The whole rest of the community wants to come along too.

And they're in for $5 million for Jersey sponsorship of a single team. So now they've set the price. This thing is for real. They have set the market. Exactly. Okay. So now that Shah Rukh's in, all the rest of Bollywood wants to come in because wherever Shah Rukh goes, you know, he's the leader of the pack. The whole rest of the community wants to come along too.

Unbelievably charming. Yeah. I'm trying to think of an analogy in like Hollywood. There is no analogy. So one of the top AAA list actresses, an actress named Preeti Zinta, she ends up becoming the principal owner to buy another one of the teams. So this is even more amazing. Now you've got one of the top actresses who's coming in as the principal owner of a team.

Unbelievably charming. Yeah. I'm trying to think of an analogy in like Hollywood. There is no analogy. So one of the top AAA list actresses, an actress named Preeti Zinta, she ends up becoming the principal owner to buy another one of the teams. So this is even more amazing. Now you've got one of the top actresses who's coming in as the principal owner of a team.

So now you've got not just Shah Rukh, who even alone that would have been enough to draw in the women in the general entertainment audience and beat the soap operas.

So now you've got not just Shah Rukh, who even alone that would have been enough to draw in the women in the general entertainment audience and beat the soap operas.

Now you've got AAA top list, one of the best actresses in Bollywood, who's also going to be a principal owner of one of the teams, who's also going to be at all the games, also in the stands, also going to have TV cameras all over her. And then it's just going to bring the whole circus. So while it says in one way, they are 90% of the market, they being Bollywood.

Now you've got AAA top list, one of the best actresses in Bollywood, who's also going to be a principal owner of one of the teams, who's also going to be at all the games, also in the stands, also going to have TV cameras all over her. And then it's just going to bring the whole circus. So while it says in one way, they are 90% of the market, they being Bollywood.

Once I had their reporters and their people in there and all their stars starting to attend and everybody getting their makeup artists and their people and their endorsers and their brands talking about them attending a match, it changed the whole thing around.

Once I had their reporters and their people in there and all their stars starting to attend and everybody getting their makeup artists and their people and their endorsers and their brands talking about them attending a match, it changed the whole thing around.

Them being on the field sent a whole different message to the crowds who wanted to see these people, who could only otherwise see them on screen, but now they can buy a ticket, or they can tune in on TV, and they can come see the stars there out even far away every night of the week.

Them being on the field sent a whole different message to the crowds who wanted to see these people, who could only otherwise see them on screen, but now they can buy a ticket, or they can tune in on TV, and they can come see the stars there out even far away every night of the week.

And then the pièce de résistance, at least when designing this product for a general TV audience and competing with soap operas, Wildwood meant the quote about competing with them quite literally. So when IMG and Lollet go out to bring the bidding to the TV networks for this, they say, here's our schedule and time slot. We are going to have matches every night of the week, seven days a week,

And then the pièce de résistance, at least when designing this product for a general TV audience and competing with soap operas, Wildwood meant the quote about competing with them quite literally. So when IMG and Lollet go out to bring the bidding to the TV networks for this, they say, here's our schedule and time slot. We are going to have matches every night of the week, seven days a week,