Lane Campbell

Basically, I call it revenue optimization engineering.

Fritz, for example, I give him some tips.

There's companies I advise in New York, companies in Silicon Valley, companies in Texas.

Basic ideas, you know, you're you're doing something that works today, but you may be classifying what you what you do and what's working today incorrectly from a growth perspective.

And I take a look at your existing revenue.

I can help you establish new new streams of it off of the same things that are already working today.

So it really depends on the size of the organization.

Typically, it's, you know, around between 20 and $40,000 to have me come in and do this.

This isn't your earliest stage business.

And the idea is,

from what I've seen out there, from all my business dealings, I built two pillars of sales.

There's the pillar of trust and the pillar of value.

95% of the actual deal that's going to close is based upon the trust relationship that you build with a potential client or partner.

And

From my experience, the faster you can build a trust relationship, the faster you can deal close a deal because the value proposition is it's important.

And the only time that a value proposition becomes more important than the trust relationship is when they've hit a pain point.

We'll call it like the migraine point where you absolutely have to fix this problem and trust isn't as important anymore.

But most of the time, deals happen on the trust relationship before the value proposition.

So if you can find a way to leverage existing trust relationships, you can grow your business more expeditiously than if you try to build them yourself.

Well, so Fritz and I haven't entered into an agreement to work together.