Laney Crowell

It's kind of amazing.

I wonder how you've kept the trust of the community that you came into this brand building.

Like how have you brought them on a journey?

Because arguably like you're a huge brand now.

I've read, I think you guys have got to a hundred million, but that was a couple of years ago.

I'm assuming the growth is like

you know, when you're seven of the top 10 products, I'm doing the mental math in my head, but we're feeling, we're feeling good about saying, I'm feeling good about saying hundreds of millions of dollars.

So we concurring here.

We're feeling good.

We're feeling good.

Okay.

So how, how have the community responded to the growth, to the journey that you've taken them on?

Have you, like, I just wonder how you've been able to build and keep that community.

Is it still as central to the business as it were when you started out, like building, maintaining, speaking to this community?

Yeah, I think that's genius.

But to me, there is nothing like that original cohort of customers, the first people that come out and bought your brand.

A, they remember the product right from the beginning.

They're always the first ones to tell you when it's like, well, I feel like you changed that fabric.

I'm like, we did, but we're changing it back.

But you know what I mean?