Laney Crowell
👤 SpeakerAppearances Over Time
Podcast Appearances
You know, she's come in as a spy from HQ.
But I think it's a great thing for people to learn.
And if you can't,
hire somebody internally.
There are so many like agencies and services that do it, but having boots on the ground to understand what is the consumer experiencing?
What other things are stopping people buying your brand?
There's just no, there is no replacement for it.
You're like, bring that, spend the money and bring that person in.
I don't think, I mean, I'm trying to think.
It's always taken me a couple of years before I've been able to have those people.
But I totally agree with you, actually.
I think it's an imperative and it's a game changer.
For us, it was a differentiator.
You get too far down, especially in your category, because it's like you're making custom packaging.
And as you say, it's like if you can't see what that blush is, you're literally going there to get the next blush.
Right next door.
Right?
Literally.
Yeah.
one way over.