Laney Crowell
👤 SpeakerAppearances Over Time
Podcast Appearances
Act as if.
Yeah.
Act as if, for sure.
So as Say is expanding now, I know you just came back from Dubai, which is so exciting, such an amazing market for your category.
How are you thinking about the brand and the shift, like from an assortment point of view, from a storytelling point of view, does anything change as you like leave your home market?
Yeah.
And have you had to hire internally like people that specifically work in those markets or are you doing it all with?
Yeah.
One thing that I've always done is I hired a field team from day one.
Love that.
So a field team, you mean people that are on the ground in the stores at Sephora?
Yes.
Selling product.
Love.
Yeah.
And coming back to you.
I think that is a great piece of advice for people.
I remember working on the shop floor as a kid and there were these people called mystery shoppers that would come in.
Totally, I remember that.
You know, and I'd always be like, that's a mystery shopper right there.