Laney Crowell

And why would we let other people shame us about that?

I have just no idea.

And I speak about it constantly because I hate that idea that as a female founder, we'd be putting forth the idea that suddenly I found an extra hour in the day.

I haven't.

When people say to me, how do you do all of that?

I actually answer back with all the shit that I don't do.

I'm like, here's a list of stuff that I don't do.

I haven't cleaned an oven in 10 years, right?

It's like, there are things that I don't do to get to where I want to be and where I am in life.

I never want to put forward this idea that you are doing it all or that we are doing it all because it just feels completely inaccurate to the realities of my life.

Yeah.

What do you think your non-negotiables are when it comes to your kids?

All right, so switching gears a little bit, I am so interested in how you've built this company and that you have stayed true to what it was that you originally set out to do with Clean Beauty.

What are some of the early decisions that you made that affected operations?

Like when you actually like said, okay, we're going to do this.

Yes.

Is it more expensive?

Is it harder to do?

Where, I wonder like where the pressure to compromise came from the most.

Like where is it?