Laney Crowell

Yeah.

And I really wanted to ask you, like, how important do you think the groundwork that you laid in the beauty industry was before you started the business?

And when you say you knew the entire landscape, like as an editor, you were looking at it through the lens of a consumer.

Like, had you gone in and started to understand the business where the white space was?

Like, give me an idea of what you were finding out.

Wow.

Nine years ago.

So nine years ago, you're sitting there blogging, you're interviewing all of these founders.

You have a lot of beauty experience, but you also have like an amazing level of fearlessness because I think when you look at your career, you know, going from the Lord of Days, I heard that you like pitched an editor on the street to get an internship.

Where's that fearlessness come from, do you think?

Say more about that because resilience is something that I talk about all the time because I feel like part of what I do every day is just take a lot of no's, like a lot of knockbacks.

Like somebody is always telling me why something's not going to work out.

So I'd love you just to speak a little bit more to how resilience shows up in your day now.

No, and that's, I think it's a great lesson because the truth is, I mean, it's full of no's.

And that's something that I want to talk to you a bit about today.

A lot of no's is an understatement.

That's what this podcast is.

We don't have enough time.

There's not enough time in the world.

So let's go just through this.