Laney Crowell

So it's like you have your job at Lauder.

You have an internship.

You have a job at Lauder.

You then start your own newsletter.

Through that, the realization comes that the beauty or the clean beauty space is ripe for disruption.

What do you do?

Like, how do you even go, all right, I'm an editor and I'm going to start something.

Just like talk me through that part.

What parts felt unfamiliar or uncomfortable for you?

Because I think there'll be so many people listening that go, I am not XX, whatever thing that they want to be.

So in that sense- I wasn't anything.

So who were the people that you leaned on in the beginning for guidance and to kind of get you, I guess, you know, up and started and going?

So talk me through that part.

What did it look like?

But in one foot in front of the next at that point, right?

So it's like you have your reputation.

What's the first thing that you did to get say off the ground?

Got it.

And so you called, you called a lawyer, you called a friend.

I called a lot of friends.