Laney Crowell

That is amazing advice.

Let's dig into that a little bit, because I always think that

One person leads you to your next thing, but it doesn't stop there, right?

You need to keep going and keep digging, especially when you're a total outsider.

And I really felt like that when I started Good American.

It's like, I knew the marketing piece, but I had no idea how to get a garment made.

And you found that like the fabric person introduced you to the wash person, introduced you to the factory person and so on and so on and so on.

So it was a little bit like that for you.

You just keep going.

You were just much more organized than I was before.

You had an Excel sheet and I just had my dyslexic brain running like circles around me.

Google Sheets.

Yeah.

That's Google Sheets.

I still don't know even how to find my Google Sheets, but this is not about me.

All right.

So this is where I want, you know, the people at home, this is the moment to take out your pens because I want to talk about raising the money because you've spoken very openly about how difficult it was to raise money.

But I want you to, I want to understand, like, did you have a solid plan?

Like how laid out was it?

Did you, how did you figure out what you would even need?