Larry Cheng

Is there a service element that's a mode?

Is there a pricing and packaging orientation that's better suited for their market?

So there's layers around the business.

Is there a go-to-market strategy that is different than the other one?

Because you can win by doing a lot of other things right, despite the products being sort of comparable.

Think about how many versions of water are on the shelf.

If there's a commodity product, perhaps it's water.

Yet certain water brands win, like Liquid Death or others.

And that's because they've done something different with brand and distribution and everything.

and their community and so forth.

So I almost think about it in that dimension is, okay, forget the code for a second.

Let's look at everything else and how are you going to win?

I think it's really important.

I preach this to my founders and CEOs to be external and to be authentic and to be engaged where your community is.

A great example of this in my portfolio is the founder and CEO of US Mobile, Ahmed Khattak.

He is dominating Reddit.

All product development ideas go on Reddit.

All announcements go on Reddit.

Customer service is on Reddit.

I think we have the largest corporate subreddit on Reddit for US Mobile.