Larry Kim

use case for B2C.

So the same types of customers who are spending money on ads, you know, would they be interested in this new offering of IDing website visitors and providing that email and contact information to the website owners and doing sales outreach to them?

I mean, the technology is kind of similar to the automation that you would put into a chatbot.

So it's still our same, you know, drag and drop,

you know, uh, boxes and arrows kind of user interface for, for doing step one, step two, step three, like a sequence of, of, of automations.

But instead of sending out messages on Facebook messenger and Instagram and Instagram messenger, it's, it's just emailing.

Uh, and, and, um, we were pulling in the data through various, various different ways.

And, um,

You know, that's hard to do, as you alluded to.

It's usually the case that you swing at something, you miss, and the company goes down in flames.

It's rare that, you know, you're able to, like these pivots, they almost never work.

uh it's it's what i described to you before um there's there's the like how does it get priced is the question like do i want to make this really really punitive and like you know you know do a like a down round or do i want to do this as a convertible note um and and um

There's just different ways to finance a business or, you know, my existing investors, you know, like, what would they price it in?

I hadn't even tested the market.

I was kind of concerned that this was a tweener, like not quite a failure, but not quite a series A type business.

And I just needed more runway.

And so through a combination of, you know, myself putting in, sorry, going back with

with founder path for, uh, when I was on the lid of initially it was about a 400 K loan.

You know, we had over a million in revenue.

So that's, you know, 400 K is like, you know, less than 40% of, of, uh, a month's, um, or of, of, of ARR.