Larry Kim

Because I just happened to know a little bit about, you know, managing ads.

But, you know, in theory you could have,

Leverage those skills and ability to create any kind of business, you know?

So just, I think we're doing that with customers.

AI.

So we're, we're talking about here is like, we're providing the leads and the tools.

You see what I'm saying?

Which, so, so WordStream was like a kind of a management tool.

would spend five hundred dollars with us for the the tool expense but then they would spend ten thousand on leads through google and facebook uh so so our share of wallet was you know smaller more modest uh here we're providing the tools and also the lead data which is is i think a much more interesting value prop and i wish i knew that you know 20 years ago

Thanks, David.