Larry Talley

Not only did you not want to ship out and send out statements any longer,

But ultimately there was a shortage in paper, right?

There was a lot of things that were happening back then and they really could not generate enough paper.

So we stepped in and worked with some of the largest paper statement companies to start delivering this through text messaging.

And guess what?

They're still doing it now today.

In fact, there's more text messages going out with a lot of these companies than there are pieces of paper.

So I like to think that we're actually doing a good thing based on a number of trees that we're hopefully saving.

But it really proved that customers and our patients at this in health care, it wasn't about not paying a bill.

It was about like they had a question and it could be a simple question.

Just give them the ability to text it in, get a response back.

And the great thing about it, it just didn't have to be a live chat, right?

Or it didn't happen over a phone call.

Everyone can do and operate on their own time.

And that really was the beauty about the text message.

It showed that you can communicate to someone and nobody's going to get pissed off to you if they didn't respond to you in zero seconds, right?

Because you're not stuck on hold.

They're not stuck on a phone.

So ultimately...

That idea and that product quickly accelerated and became very widely used.