Larry Talley

It's spelled like software.

So ultimately, that has to resonate.

And that was probably the biggest challenge.

But our brand today in fintech has become more or less of a household name within that network, simply because

A lot of times you see our technology or feel our technology, and you don't even know it's us.

And that's because a lot of the larger customers, like the BOAs and the Wells Fargos of the world, white label our solution.

We allow our solution to be white labeled.

And again, as you're a young company growing, as much as I would love to get my brand and have the Everywhere logo on top of it,

everything that we do, ultimately we're spreading like wildfire by leveraging merchants that have thousands of merchants underneath them.

And I would say that's probably one of the biggest things that when I was coming up building out this product, it was do I want to knock on a thousand doors or knock on one door that has a thousand customers already?

Right.

And

I find that it's really about the same amount of time.

So we target larger software companies, larger enterprise companies that have the businesses to really go after.

And I think that's important at each one of your stages is to leverage that.

As we got into, like, I would say into, and everywhere is really in between stages right now.

I don't consider ourselves yet a mature growth stage company.

We're at 57 employees.

We're at about another 40 employees, you know, over the course of probably about the next six months.

But ultimately, it was about putting people in the right seats.