Latif Nanji

So we do give them the tools and the education so that they can move their career forward.

And so we have tier one, two, and three customers, tier one being the largest organization.

And so we try to distribute that evenly across our CS reps.

And so that's not just all the big accounts owned by one person or a couple or a handful of people.

There are some key accounts that do involve multiple CS reps simply because of the size of those organizations and the number of seats they have today.

We're co-located.

I wouldn't call us fully remote.

We have two offices, one in Waterloo, which is where I went to school and

built out my chops as a founder and a product manager.

And so that was a great environment for developers because of the University of Waterloo being an engineering school.

And then our operations team is in Toronto.

And then we have a couple of people across London, New York and San Francisco.

Yeah, I think our payback period is around 14 months if you roll in everything.

If you kind of, you know, the calculation can get a little bit skewed depending on what you add in.

But yeah, we're happy to wait back for a year.

I think the way we look at it is creation of value to the user is number one, time to value, making sure that they get that value and hit the North Star within, you

If you do that, then you know you're going to have the LTV at a higher rate.

And over time, that payback period is going to be reduced.

We've raised a little bit.

So we raised $2.5 million US.