Menu
Sign In Search Podcasts Charts People & Topics Add Podcast API Pricing

Laura Cooper

👤 Person
221 total appearances

Appearances Over Time

Podcast Appearances

The Journal.
Can Pepsi Make a Comeback?

And there's also, you know, they went into creating new snack brands, things like Mini Doritos and Cheetos Mac and Cheese and all kinds of things that are different from, you know, Pepsi, for instance.

The Journal.
Can Pepsi Make a Comeback?

And there's also, you know, they went into creating new snack brands, things like Mini Doritos and Cheetos Mac and Cheese and all kinds of things that are different from, you know, Pepsi, for instance.

The Journal.
Can Pepsi Make a Comeback?

And there's also, you know, they went into creating new snack brands, things like Mini Doritos and Cheetos Mac and Cheese and all kinds of things that are different from, you know, Pepsi, for instance.

The Journal.
Can Pepsi Make a Comeback?

Coca-Cola remains king, but Dr. Pepper has moved into second place just ahead of Pepsi. Pepsi is now number three.

The Journal.
Can Pepsi Make a Comeback?

Coca-Cola remains king, but Dr. Pepper has moved into second place just ahead of Pepsi. Pepsi is now number three.

The Journal.
Can Pepsi Make a Comeback?

Coca-Cola remains king, but Dr. Pepper has moved into second place just ahead of Pepsi. Pepsi is now number three.

The Journal.
Can Pepsi Make a Comeback?

Ram joined and he really had a big job to do. He's told me that his marching orders were to regain share for Gatorade and Mountain Dew and Pepsi. And he set out to do that. Here's Krishnan speaking at a conference.

The Journal.
Can Pepsi Make a Comeback?

Ram joined and he really had a big job to do. He's told me that his marching orders were to regain share for Gatorade and Mountain Dew and Pepsi. And he set out to do that. Here's Krishnan speaking at a conference.

The Journal.
Can Pepsi Make a Comeback?

Ram joined and he really had a big job to do. He's told me that his marching orders were to regain share for Gatorade and Mountain Dew and Pepsi. And he set out to do that. Here's Krishnan speaking at a conference.

The Journal.
Can Pepsi Make a Comeback?

He's been on the road trying to talk to people, trying to look at shelves in places like 7-Eleven and really understand the consumer and where the brand is. He spends time with local sales teams. He goes and meets managers. And these are stores we all know, like Walmart or Dollar General. And the idea is, let's walk through the aisles. Let's make sure the shelves are full. Let's make sure that...

The Journal.
Can Pepsi Make a Comeback?

He's been on the road trying to talk to people, trying to look at shelves in places like 7-Eleven and really understand the consumer and where the brand is. He spends time with local sales teams. He goes and meets managers. And these are stores we all know, like Walmart or Dollar General. And the idea is, let's walk through the aisles. Let's make sure the shelves are full. Let's make sure that...

The Journal.
Can Pepsi Make a Comeback?

He's been on the road trying to talk to people, trying to look at shelves in places like 7-Eleven and really understand the consumer and where the brand is. He spends time with local sales teams. He goes and meets managers. And these are stores we all know, like Walmart or Dollar General. And the idea is, let's walk through the aisles. Let's make sure the shelves are full. Let's make sure that...

The Journal.
Can Pepsi Make a Comeback?

The PepsiCo drinks we need are highlighted the way they're supposed to be highlighted. You know, he's an extremely high up executive and he's traveling four days a week across the country doing this.

The Journal.
Can Pepsi Make a Comeback?

The PepsiCo drinks we need are highlighted the way they're supposed to be highlighted. You know, he's an extremely high up executive and he's traveling four days a week across the country doing this.

The Journal.
Can Pepsi Make a Comeback?

The PepsiCo drinks we need are highlighted the way they're supposed to be highlighted. You know, he's an extremely high up executive and he's traveling four days a week across the country doing this.

The Journal.
Can Pepsi Make a Comeback?

And PepsiCo Foods are known to have a very robust distribution strategy and be very, frankly, just to be very good at that.

The Journal.
Can Pepsi Make a Comeback?

And PepsiCo Foods are known to have a very robust distribution strategy and be very, frankly, just to be very good at that.

The Journal.
Can Pepsi Make a Comeback?

And PepsiCo Foods are known to have a very robust distribution strategy and be very, frankly, just to be very good at that.

The Journal.
Can Pepsi Make a Comeback?

So in advertising, the company has really positioned to only really market it as Pepsi goes better with food. Food deserves Pepsi. And the positioning is like Pepsi is better than Coke or any other beverages for pairing with food because of a unique mix of spices, the level of carbonation, and the sweetness in Pepsi, it actually goes well with most foods.

The Journal.
Can Pepsi Make a Comeback?

So in advertising, the company has really positioned to only really market it as Pepsi goes better with food. Food deserves Pepsi. And the positioning is like Pepsi is better than Coke or any other beverages for pairing with food because of a unique mix of spices, the level of carbonation, and the sweetness in Pepsi, it actually goes well with most foods.