Laura Cooper

They were positioning Coke as being really old-fashioned, and Pepsi was the hip, cool soda for young people. And Pepsi also did the Pepsi Challenge. That's when they have consumers drink Coke and Pepsi in a blind taste test and tell them which one they like better.

They were positioning Coke as being really old-fashioned, and Pepsi was the hip, cool soda for young people. And Pepsi also did the Pepsi Challenge. That's when they have consumers drink Coke and Pepsi in a blind taste test and tell them which one they like better.

All across this country, people took the Pepsi Challenge, and Pepsi won.

All across this country, people took the Pepsi Challenge, and Pepsi won.

All across this country, people took the Pepsi Challenge, and Pepsi won.

A lot of that led to really cool collaborations with artists. I think everyone understood what Pepsi was going for, and they really were doubling down on hiring talent and just becoming part of culture.

A lot of that led to really cool collaborations with artists. I think everyone understood what Pepsi was going for, and they really were doubling down on hiring talent and just becoming part of culture.

A lot of that led to really cool collaborations with artists. I think everyone understood what Pepsi was going for, and they really were doubling down on hiring talent and just becoming part of culture.

So over the years, Pepsi had already began accumulating food. They purchased Frito-Lay. They purchased a bunch of restaurants like KFC and Taco Bell and Pizza Hut. They also bought things like Quaker Oats, which owned Gatorade, which is a huge beverage.

So over the years, Pepsi had already began accumulating food. They purchased Frito-Lay. They purchased a bunch of restaurants like KFC and Taco Bell and Pizza Hut. They also bought things like Quaker Oats, which owned Gatorade, which is a huge beverage.

So over the years, Pepsi had already began accumulating food. They purchased Frito-Lay. They purchased a bunch of restaurants like KFC and Taco Bell and Pizza Hut. They also bought things like Quaker Oats, which owned Gatorade, which is a huge beverage.

So like, for instance, Rockstar Energy Drink was purchased by PepsiCo. Okay. It took a stake in Celsius, which I see people drinking as an alternative to coffee on the subway every day.

So like, for instance, Rockstar Energy Drink was purchased by PepsiCo. Okay. It took a stake in Celsius, which I see people drinking as an alternative to coffee on the subway every day.

So like, for instance, Rockstar Energy Drink was purchased by PepsiCo. Okay. It took a stake in Celsius, which I see people drinking as an alternative to coffee on the subway every day.

And there's also, you know, they went into creating new snack brands, things like Mini Doritos and Cheetos Mac and Cheese and all kinds of things that are different from, you know, Pepsi, for instance.

And there's also, you know, they went into creating new snack brands, things like Mini Doritos and Cheetos Mac and Cheese and all kinds of things that are different from, you know, Pepsi, for instance.

And there's also, you know, they went into creating new snack brands, things like Mini Doritos and Cheetos Mac and Cheese and all kinds of things that are different from, you know, Pepsi, for instance.

Coca-Cola remains king, but Dr. Pepper has moved into second place just ahead of Pepsi. Pepsi is now number three.

Coca-Cola remains king, but Dr. Pepper has moved into second place just ahead of Pepsi. Pepsi is now number three.

Coca-Cola remains king, but Dr. Pepper has moved into second place just ahead of Pepsi. Pepsi is now number three.